Kaja's Love Swipe Delivers Smooth, Velvety Color in Heart-Shaped Packaging
Laura McQuarrie — January 21, 2022 — Fashion
References: kajabeauty & thezoereport
Love Swipe is the newest lip product from K-beauty-inspired brand Kaja and it takes the form of an air-whipped lip mousse. Available in five velvety shades, the smooth and buildable formula dries to a soft finish to provide weightless color and comfort from nourishing ingredients like cottonseed oil, raspberry seed oil and Vitamin E.
The product, found in heart-shaped packaging, comes with a doe-foot applicator to make putting on the product easy. Alternatively, the lip product can be blended in with the fingertips to create a smudged effect.
These lip products tap into the popularity of "lip mud" cosmetics that are non-drying, comfortable to wear and provide the look of an airy matte finish. Love Swipe can be found in deep berry reds, peachy nudes and soft pinks.
The product, found in heart-shaped packaging, comes with a doe-foot applicator to make putting on the product easy. Alternatively, the lip product can be blended in with the fingertips to create a smudged effect.
These lip products tap into the popularity of "lip mud" cosmetics that are non-drying, comfortable to wear and provide the look of an airy matte finish. Love Swipe can be found in deep berry reds, peachy nudes and soft pinks.
Trend Themes
1. Air-whipped Lip Mousse - There is an opportunity for beauty companies to create more non-drying, weightless, and comfortable lip products that provide the look of an airy matte finish
2. Korean Beauty-inspired Lip Products - There is an opportunity for companies to capitalize on the popularity of Korean-inspired beauty products, especially in the lip category
3. Heart-shaped Packaging - There is an opportunity for companies to create unique and attractive packaging for beauty products, like Kaja's Love Swipe heart-shaped packaging
Industry Implications
1. Beauty Industry - Beauty companies can explore creating non-drying and weightless lip products that provide a matte finish, inspired by Korean beauty trends, and packaged in unique and attractive ways
2. Cosmetics Industry - Cosmetic companies can experiment more with different formulations of lip products, including air-whipped mousses, to provide greater comfort and a desirable matte finish
3. Packaging Industry - Packaging companies can work with beauty brands to create unique, eye-catching, and memorable packaging designs, like Kaja's Love Swipe heart-shaped packaging
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