The Macallan 'Master's Journey' Whisks People Around the World
Justin Lam — November 2, 2018 — Lifestyle
References: realclearlife & luxurylaunches
Fans of whiskey have plenty of opportunities to enjoy luxury items, but the Macallan 'Master's Journey' takes things a step further with a premium whiskey experience that takes drinkers around the world of luxury. Designed to give connoisseurs a truly unique experience, the 'Master's Journey' adventure offers some of the finest spirits from Macallan brand.
Beginning in New York, the adventure starts aboard a privately chartered, 12-passenger Embraer Lineage 1000 jet, where guests will be served a 'Smoked Oak New-Fashioned' cocktail and various canapés. Upon landing, guests will be transferred to a 100-foot yacht docked at Hallandale Beach. While on the yacht, Macallan will offer a group of whiskeys served alongside local cheeses.
The entire experience is hosted by Macallan's national brand ambassador, Raquel Raies, and comes priced a $46,000 for a group of seven.
Image Credit: Macallan
Beginning in New York, the adventure starts aboard a privately chartered, 12-passenger Embraer Lineage 1000 jet, where guests will be served a 'Smoked Oak New-Fashioned' cocktail and various canapés. Upon landing, guests will be transferred to a 100-foot yacht docked at Hallandale Beach. While on the yacht, Macallan will offer a group of whiskeys served alongside local cheeses.
The entire experience is hosted by Macallan's national brand ambassador, Raquel Raies, and comes priced a $46,000 for a group of seven.
Image Credit: Macallan
Trend Themes
1. Luxury Whiskey Experiences - Opportunity to create premium whiskey experiences that offer unique adventures and showcase the finest spirits.
2. Private Jet and Yacht Experiences - Opportunity to cater to luxury consumers by providing exclusive experiences aboard private jets and yachts.
3. Brand Ambassador-led Experiences - Opportunity to enhance brand loyalty and engagement by offering immersive experiences hosted by brand ambassadors.
Industry Implications
1. Whiskey and Spirits Industry - Opportunity for whiskey brands to create high-end experiences that elevate the perception and desirability of their products.
2. Luxury Travel Industry - Opportunity to cater to affluent travelers by offering exclusive travel experiences that combine luxury accommodations, private transportation, and premium spirits.
3. Hospitality Industry - Opportunity for luxury hotels and resorts to collaborate with whiskey brands to offer curated experiences that appeal to the discerning tastes of their affluent guests.
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