The Macallan Adds New York City to Its Distil Your World Series
Niko Pajkovic — April 19, 2022 — Lifestyle
References: themacallan & elitetraveler
Iconic Scottish whiskey maker The Macallan has announced the launch of its newest addition to its highly-lauded Distil Your World Series, this time delivering an ultra-premium single malt whiskey that intends to capture the essence of New York City.
The new expression called Distil Your World New York was made in collaboration with the Roca brothers -- owners of the El Celler de Can Roca restaurant in New York City. The new offering is the fourth expression to be added to the brand's ever-growing Distil Your World Series, which offers top-shelf whiskeys formulated to evoke the feel and energy of a prominent international city.
“This project is a homage to the people of New York. The daring, creative and diverse characters we’ve met along the way... This whisky is bold, flavor vibrant and uplifting – just like each of them," said Polly Logan, The Macallan’s head whisky maker.
Image Credit: The Macallan
The new expression called Distil Your World New York was made in collaboration with the Roca brothers -- owners of the El Celler de Can Roca restaurant in New York City. The new offering is the fourth expression to be added to the brand's ever-growing Distil Your World Series, which offers top-shelf whiskeys formulated to evoke the feel and energy of a prominent international city.
“This project is a homage to the people of New York. The daring, creative and diverse characters we’ve met along the way... This whisky is bold, flavor vibrant and uplifting – just like each of them," said Polly Logan, The Macallan’s head whisky maker.
Image Credit: The Macallan
Trend Themes
1. City-themed Whiskeys - Distil Your World Series creates ultra-premium single malt whiskeys to evoke the feel and energy of prominent international cities.
2. Collaborative Whiskey Making - The Macallan collaborates with the Roca brothers to create new flavor profiles for whiskeys.
3. Localization of Spirits - The Macallan's Distil Your World Series localizes spirits for a unique tasting experience.
Industry Implications
1. Whiskey - Creating new whiskey expressions with unique flavor profiles to appeal to international markets.
2. Fine Dining - Collaborating with restaurants to create unique and exclusive spirit expressions to augment the dining experience.
3. Tourism - Offering unique and exclusive localized spirits as a tourism initiative to promote the cities and regions where they are distilled.
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