'Master Painter of the Universe' by Sander Reijgers Takes on He-Man
Marissa Brassfield — June 21, 2010 — Pop Culture
References: sanderreijgers.nl & behance.net
I was obsessed with He-Man and She-Ra as a kid, so seeing 'Master Painter of the Universe' by Sander Reijgers made my month. Reijgers hacked retro He-Man toys to turn them into master artists. Battle Cat's legs turn into paint-covered brushes, Prince Adam's sword becomes a Picasso-like paintbrush, and hilarity ensues.
'Master Painter of the Universe' by Sander Reijgers proves that, when hacked, retro toys can achieve immortality.
Implications - One of the best ways a company can create a lasting connection with consumers is by soliciting images of consumers enjoying their products. By featuring these consumers on their website or fanpage, the company shows the various ways a consumer could enjoy its products and also shows that they value consumer opinion and sentiment.
'Master Painter of the Universe' by Sander Reijgers proves that, when hacked, retro toys can achieve immortality.
Implications - One of the best ways a company can create a lasting connection with consumers is by soliciting images of consumers enjoying their products. By featuring these consumers on their website or fanpage, the company shows the various ways a consumer could enjoy its products and also shows that they value consumer opinion and sentiment.
Trend Themes
1. Hacked Action Figures - Opportunity for toy companies to create unique and interactive experiences by hacking retro toys.
2. Master Artists - Opportunity for artists to repurpose existing toys and create unique art pieces.
3. Nostalgic Immortality - Opportunity for brands to tap into nostalgia and create everlasting connections with consumers through repurposed toys.
Industry Implications
1. Toy Manufacturing - Toy companies can explore hacking as a disruptive innovation strategy to create new and exciting products.
2. Art and Design - Artists have the potential to transform existing toys into art pieces, opening up new avenues for creativity.
3. Advertising and Marketing - Brands can leverage nostalgia by repurposing toys to create engaging and memorable marketing campaigns that resonate with consumers.
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