3Gatti's Masko Mannequins Attract Shoppers Using Atypical Facemasks
Michael Hines — November 27, 2013 — Fashion
Italian architecture firm 3Gatti Architecture Studio has created Masko Mannequins, a new type of mannequin that gets a shopper's attention thanks to its unique face covering. The studio has created a variety of paper masks that cover the mannequin's entire face to make it look more eye-appealing to passing shoppers. The masks are made out of white paper and are folded, much like origami figures.
The masks on the Masko Mannequins range in size and shape, with some featuring spikes that jut out with others sporting smooth geometric surfaces that lay flat. The masks are designed to be a low-cost way to accessorize a mannequin, with 3Gatti calling them "aggressively edgy" and "cutting edge." The Masko Mannequins will make their debut at a store that 3Gatti Architecture Studio is designing in the central China city of Chongqing.
The masks on the Masko Mannequins range in size and shape, with some featuring spikes that jut out with others sporting smooth geometric surfaces that lay flat. The masks are designed to be a low-cost way to accessorize a mannequin, with 3Gatti calling them "aggressively edgy" and "cutting edge." The Masko Mannequins will make their debut at a store that 3Gatti Architecture Studio is designing in the central China city of Chongqing.
Trend Themes
1. Masked Mannequins - Mannequins with unique face coverings are an emerging trend across the retail industry
2. Origami-inspired Design - Retailers are embracing origami-inspired designs as a way to add a cost-effective edge to their displays
3. Cost-effective Retail Display - Retailers are looking for ways to create eye-catching displays without blowing their budget on expensive fixtures
Industry Implications
1. Retail - The retail industry can benefit from incorporating unique mannequins and displays to attract customers
2. Architecture and Design - Architects and designers can innovate in the retail industry by creating unique and cost-effective displays
3. Printing and Paper - The printing and paper industry can provide innovative and cost-effective materials for retailers to create unique displays
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