Idahoan Foods is Adding New Buttery Homestyle Mashed Potatoes
Katherine Pendrill — July 21, 2024 — Lifestyle
References: idahoan & foodbusinessnews.net
The popular potato product manufacturer Idahoan Foods is expanding its portfolio with the addition of three new varieties of its Buttery Homestyle Mashed Potatoes.
Made with Idaho potatoes grown in the region's rich, volcanic soil, all of the new Buttery Homestyle Mashed Potatoes offer a premium mashed potatoes experience. Each package features light, fluffy, and buttery mashed potato that can be prepared in less than a minute with nothing more than the addition of some water. The product also comes in three tasty varieties: Idahoan Buttery Homestyle Value Size 12-oz Mashed Potatoes, Idahoan Dairy-Free Buttery Homestyle Mashed Potatoes, and Idahoan Reduced Sodium Buttery Homestyle Mashed Potatoes. As Ryan Ellis, Vice President of Marketing at Idahoan Foods, explains, "These new innovations are a way to make our brand easier to enjoy for more people.”
Image Credit: Idahoan Foods
Made with Idaho potatoes grown in the region's rich, volcanic soil, all of the new Buttery Homestyle Mashed Potatoes offer a premium mashed potatoes experience. Each package features light, fluffy, and buttery mashed potato that can be prepared in less than a minute with nothing more than the addition of some water. The product also comes in three tasty varieties: Idahoan Buttery Homestyle Value Size 12-oz Mashed Potatoes, Idahoan Dairy-Free Buttery Homestyle Mashed Potatoes, and Idahoan Reduced Sodium Buttery Homestyle Mashed Potatoes. As Ryan Ellis, Vice President of Marketing at Idahoan Foods, explains, "These new innovations are a way to make our brand easier to enjoy for more people.”
Image Credit: Idahoan Foods
Trend Themes
1. Convenience Foods - The demand for quick-to-prepare meal solutions is rising, as evidenced by products like the new Buttery Homestyle Mashed Potatoes that offer convenience without sacrificing quality.
2. Health-conscious Options - The introduction of dairy-free and reduced-sodium versions highlights a growing market for mashed potato products catering to various dietary needs and preferences.
3. Premium Ingredients - Featuring Idaho potatoes grown in nutrient-rich soil, the product underscores a trend towards premium ingredients that provide a superior taste experience.
Industry Implications
1. Packaged Food - The packaged food industry is evolving to include diverse offerings such as Idahoan's Buttery Homestyle Mashed Potatoes that cater to convenience, dietary needs, and taste preferences.
2. Health and Wellness - With a growing emphasis on dietary-specific products like dairy-free and reduced sodium options, this industry is seeing innovation in better-for-you packaged food alternatives.
3. Agriculture - The emphasis on premium, region-specific ingredients like Idaho potatoes highlights the importance of agricultural practices that enhance product quality.
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