The Mash Bar Offers a Cozy Atmosphere
Vasiliki Marapas — June 17, 2014 — Art & Design
References: ninetynine.nl & dezeen
Dutch design studio Ninetynine has redesigned the interior of one of the smallest bars in Amsterdam, the 'Mash' bar.
The designers wanted to amplify the already-cozy atmosphere of the bar, which clocks in at a mere 32 sq. meters. They did so by lining the interior (including the built-in furniture) with boards of compressed wood strips otherwise known as oriented strand board (OSB). Everything except the floor is cased in the material, which is very affordable and popular, giving the bar a subtle warmth. Jeroen Vester of Ninetynine explained, "The space is not only small but has a very low ceiling as well. We wanted to create a bar that's cozy with just a bunch of friends but also spacious and functional when it's packed."
To finish, incandescent bulbs were strung above the bar at different heights, illuminating the extensive range of specialist beers and spirits that Mash has to offer and ultimately making the bar the focal point.
The designers wanted to amplify the already-cozy atmosphere of the bar, which clocks in at a mere 32 sq. meters. They did so by lining the interior (including the built-in furniture) with boards of compressed wood strips otherwise known as oriented strand board (OSB). Everything except the floor is cased in the material, which is very affordable and popular, giving the bar a subtle warmth. Jeroen Vester of Ninetynine explained, "The space is not only small but has a very low ceiling as well. We wanted to create a bar that's cozy with just a bunch of friends but also spacious and functional when it's packed."
To finish, incandescent bulbs were strung above the bar at different heights, illuminating the extensive range of specialist beers and spirits that Mash has to offer and ultimately making the bar the focal point.
Trend Themes
1. Cozy Interior Design - Exploration of innovative materials, like oriented strand board (OSB), can create a cozy and affordable atmosphere in small spaces.
2. Functional Small Spaces - Designing small spaces to be both functional and spacious can enhance the customer experience in bars and other venues.
3. Specialist Beverage Offerings - Highlighting an extensive range of specialty beers and spirits can make a bar a focal point for discerning customers.
Industry Implications
1. Interior Design - The use of unconventional materials in interior design, such as oriented strand board, can provide a unique and cost-effective solution for small spaces like bars.
2. Hospitality - Incorporating innovative interior design techniques in bars and other hospitality venues can enhance the overall guest experience and differentiate businesses from competitors.
3. Craft Beverage - Curating an extensive range of specialty beers and spirits can attract a niche customer base and position a bar as a destination for unique beverage offerings.
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