MASH Makes Lightly Carbonated, Refreshing Low Calorie Beverages
Laura McQuarrie — July 7, 2023 — Lifestyle
References: mashabeverageexperience & bevnet
MASH makes sparkling fruit drinks that are full of bold flavors and bubbles, and low in calories.
While the brand's low-calorie, lightly carbonated fruit drinks were previously sold by the bottle, the brand is now introducing all-new cans and refreshed flavors as part of a new strategy. Some of the vibrant varieties from the brand include Ripe Mango Blood Orange, a creative fusion that's mirrored by the brand's logo.
Over the past few years, sales of sparkling drinks have soared, driven by consumer desires for better-for-you alternatives to traditional soda. With their refreshing effervescence and natural fruit flavors, the brand's sparkling beverages offer guilt-free indulgence that satisfies the craving for carbonation while providing a healthier option that leans into bold fruit flavors for sweetness.
While the brand's low-calorie, lightly carbonated fruit drinks were previously sold by the bottle, the brand is now introducing all-new cans and refreshed flavors as part of a new strategy. Some of the vibrant varieties from the brand include Ripe Mango Blood Orange, a creative fusion that's mirrored by the brand's logo.
Over the past few years, sales of sparkling drinks have soared, driven by consumer desires for better-for-you alternatives to traditional soda. With their refreshing effervescence and natural fruit flavors, the brand's sparkling beverages offer guilt-free indulgence that satisfies the craving for carbonation while providing a healthier option that leans into bold fruit flavors for sweetness.
Trend Themes
1. Rise of Low-calorie Sparkling Fruit Drinks - There is an increasing demand for low-calorie sparkling fruit drinks as consumers seek healthier alternatives to traditional soda.
2. Expansion Into Canned Packaging for Sparkling Beverages - The introduction of all-new cans provides an opportunity for brands to reach a wider consumer base and enhance convenience.
3. Growing Preference for Refreshing and Natural Fruit Flavors - Consumers are gravitating towards sparkling beverages that offer natural fruit flavors and a guilt-free indulgence.
Industry Implications
1. Beverage Industry - Brands can capitalize on the rise of low-calorie sparkling fruit drinks by creating innovative and refreshing beverage options that cater to health-conscious consumers.
2. Packaging Industry - There is an opportunity for packaging companies to provide sustainable and eye-catching cans that enhance the appeal of sparkling beverages.
3. Food Retail Industry - Retailers can take advantage of the growing preference for refreshing and natural fruit flavors by stocking a variety of sparkling fruit drinks that offer guilt-free indulgence options.
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