Nike's Air Max 95 Gets an Anatomy of Air Design Makeover
References: nike & highsnobiety
Nike introduces another iteration of the Air Jordan 95 sneaker model for the season with the new Anatomy of Air design. It has been a go-to option in London lately and the brand delivers a new colorway option as a part of the Anatomy of Air campaign. It imitates the layers of muscle, nerve, and bone as the inspiration.
This results in a variety of red shades that blend to a pink that details the midsection of the shoe. The white, gray, and bone frame the bold tones to create a product that is reminiscent of the anime series Attack on Titan. It rests on a cram tonal midsole and has white laces to secure the foot.
Image Credit: Nike
This results in a variety of red shades that blend to a pink that details the midsection of the shoe. The white, gray, and bone frame the bold tones to create a product that is reminiscent of the anime series Attack on Titan. It rests on a cram tonal midsole and has white laces to secure the foot.
Image Credit: Nike
Trend Themes
1. Anatomy of Air Design - The Anatomy of Air design creates a disruptive innovation opportunity for athletic shoe companies to experiment with unique and intricate design patterns based on human anatomy.
2. Gradient Colorway Options - Gradient colorway options create a disruptive innovation opportunity for fashion and accessory companies to experiment with a variety of bold and unique hues that blend seamlessly into one another.
3. Anime-inspired Design - Anime-inspired design creates a disruptive innovation opportunity for companies to capitalize on growing popularity and appeal of Japanese culture in the West.
Industry Implications
1. Athletic Shoe Industry - The athletic shoe industry can take advantage of the Anatomy of Air design to create unique and innovative products based on anatomical themes that cater to a niche market.
2. Fashion and Accessory Industry - The fashion and accessory industry can experiment with gradient colorway options to create products that stand out and appeal to a demographic that is looking for more unique and bold fashion choices.
3. Anime and Manga Industry - The anime and manga industry can leverage the anime-inspired design trend to reach a wider audience in the West and capitalize on the growing popularity of Japanese culture.
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