Nike Launches Another Colorway Iteration of the Air Max 95
Nike introduces another tonal update that is seen detailing its signature Air Max 95 sneaker model this time around with a refreshing new look The shoes are made with a white base foundation and then contrasted with earthy tones throughout.
It has blended materials with dark brown making up the mudguard section, rusty brown along the latter by the sole unit and shades of green that make up the lower section, and Swoosh branding on the lateral side of the shoe. Additional details include the reflective heel unit, green tongue, rubber outsole, and lacing system. The rest of the shoe is done in white to fill up the section and rounded out by the Air-infused midsole.
Image Credit: Nike
It has blended materials with dark brown making up the mudguard section, rusty brown along the latter by the sole unit and shades of green that make up the lower section, and Swoosh branding on the lateral side of the shoe. Additional details include the reflective heel unit, green tongue, rubber outsole, and lacing system. The rest of the shoe is done in white to fill up the section and rounded out by the Air-infused midsole.
Image Credit: Nike
Trend Themes
1. Tonal Sneaker Iterations - The trend of introducing new colorway iterations of popular sneaker models provides opportunities for disruptive innovation for shoe companies.
2. Blended Material Design - The trend of using multiple materials and colors in one shoe design can be disruptive for shoe companies seeking to stand out in the market.
3. Reflective Detailing - The trend of incorporating reflective detailing in sneaker designs provides opportunities for companies to innovate by enhancing visibility and safety.
Industry Implications
1. Footwear - The footwear industry can leverage these trends to create new and exciting products that appeal to consumers.
2. Fashion - The fashion industry can benefit from incorporating these trends into their accessory lines to capitalize on the popularity of streetwear and athleisure.
3. Sports Equipment - Companies in the sports equipment industry can innovate by incorporating these trends into their product lines to create high-performance and stylish sneakers for athletes.
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