Dinoplatz' Mascara Packaging Includes an Imaginative Diorama
Laura McQuarrie — September 3, 2015 — Fashion
Mascara is a beauty product that's used to bring definition and dimension to lashes, but other than being called out as a feature in text, this is rarely emphasized in mascara packaging. However, the 'Too Cool for School Dinoplatz Pop-Up Mascara' is certainly not the norm.
To stress just how much this cosmetic will make eyelashes "pop," the black and white mascara tube comes in a box that unfolds to reveal an entire pop-up scenario. In keeping with the theme of dinosaurs and to emphasize that the mascara wand is long and curved, this fun environment imagines brontosaurus dinosaurs with elongated necks roaming freely in an urban environment.
Even though this product and its packaging are geared towards women, the pop-up story book style reminds of the fun and nostalgia that comes with being a kid.
To stress just how much this cosmetic will make eyelashes "pop," the black and white mascara tube comes in a box that unfolds to reveal an entire pop-up scenario. In keeping with the theme of dinosaurs and to emphasize that the mascara wand is long and curved, this fun environment imagines brontosaurus dinosaurs with elongated necks roaming freely in an urban environment.
Even though this product and its packaging are geared towards women, the pop-up story book style reminds of the fun and nostalgia that comes with being a kid.
Trend Themes
1. Imaginative Packaging - Using creative and interactive packaging designs to enhance the consumer experience.
2. Storytelling Packaging - Incorporating narratives and visual storytelling elements into product packaging to create a memorable and engaging brand experience.
3. Nostalgic Design - Drawing on childhood nostalgia to attract consumers and create an emotional connection with the brand.
Industry Implications
1. Cosmetics - Exploring innovative packaging solutions in the cosmetics industry to differentiate products and captivate customers.
2. Consumer Goods - Leveraging creative packaging strategies in the consumer goods industry to leave a lasting brand impression and increase customer loyalty.
3. Retail - Embracing unique packaging concepts in the retail industry to generate buzz, drive sales, and enhance the in-store shopping experience.
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