Givenchy Beauty's Noir Interdit Mascara Features a Wand That Bends
Laura McQuarrie — June 1, 2017 — Fashion
References: beautyalmanac & hellogiggles
There is plenty of variation to the size and thickness of the brush tips on mascara applicator wands, but few other ways that differentiate most designs. Givenchy Beauty is out to change this with the release of its newest mascara product 'Noir Interdit.'
What makes the Noir Interdit wand particularly noteworthy is that it boasts the ability to bend to a 90-degree angle, making it possible for a beauty consumer to achieve greater reach, ease of application and coverage at the exact angle they prefer. The all-new mascara product from Givenchy Beauty is packaged in a container that is reminiscent of previous releases like the Rouge Interdit and Rouge Interdit Vinyl lipsticks.
Other innovative eye makeup applicators include wheel-shaped designs and wands that boast the ability to extend and offer greater volume.
What makes the Noir Interdit wand particularly noteworthy is that it boasts the ability to bend to a 90-degree angle, making it possible for a beauty consumer to achieve greater reach, ease of application and coverage at the exact angle they prefer. The all-new mascara product from Givenchy Beauty is packaged in a container that is reminiscent of previous releases like the Rouge Interdit and Rouge Interdit Vinyl lipsticks.
Other innovative eye makeup applicators include wheel-shaped designs and wands that boast the ability to extend and offer greater volume.
Trend Themes
1. Bending Mascara Applicators - Givenchy Beauty's Noir Interdit mascara features a wand that bends, offering greater reach and ease of application.
2. Wheel-shaped Mascara Applicators - Wheel-shaped mascara applicators provide a unique and innovative way to apply eye makeup.
3. Extending Mascara Wands - Mascara wands that extend and offer greater volume are disrupting the traditional mascara market.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can benefit from the innovation in mascara applicators to attract customers with unique and enhanced application experiences.
2. Beauty Products Manufacturing - Manufacturers in the beauty products industry can explore the production of bending mascara applicators to meet the growing demand for customizable makeup tools.
3. Retail and E-commerce - Retailers and e-commerce platforms have an opportunity to showcase and sell innovative mascara applicators, catering to the evolving customer preferences in the beauty market.
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