Somater's Refillable Mascara Has a Self-Cleaning Brush
Laura McQuarrie — February 21, 2023 — Fashion
References: premiumbeautynews
Somater presented a prototype for its innovative refillable and antimicrobial mascara product at the Paris Packaging Week 2023 with patented "Click Turn and Apply” (CTA) technology. The prototype was made possible with Pylote and SIMP and it shows off a new high-quality opening movement.
The first antimicrobial and refillable mascara features a bio-sourced plastic brush developed by SIMP and Pylote’s unique metal-free, nanoparticle-free antimicrobial mineral technology in the stem and the brush. As proven in a lab, the stem and the brush of the product had reduced bacteria thanks to self-decontaminating surfaces.
Increasingly, consumers are looking for beauty solutions that are more hygienic, as well as more environmentally friendly, and this mascara offers the benefit of both features; this mascara helps to reduce plastic waste by about 30% from the second use compared to non-refillable solutions.
The first antimicrobial and refillable mascara features a bio-sourced plastic brush developed by SIMP and Pylote’s unique metal-free, nanoparticle-free antimicrobial mineral technology in the stem and the brush. As proven in a lab, the stem and the brush of the product had reduced bacteria thanks to self-decontaminating surfaces.
Increasingly, consumers are looking for beauty solutions that are more hygienic, as well as more environmentally friendly, and this mascara offers the benefit of both features; this mascara helps to reduce plastic waste by about 30% from the second use compared to non-refillable solutions.
Trend Themes
1. Refillable Antimicrobial Beauty Products - Create refillable makeup and personal care products with self-cleaning and antimicrobial technology to offer more hygienic and sustainable solutions for consumers.
2. Bio-sourced Plastic Development - Develop bio-sourced plastics for packaging and product components to reduce plastic waste and offer more environmentally friendly options for consumers.
3. Metal-free Antimicrobial Mineral Technology - Develop and use metal-free, nanoparticle-free antimicrobial mineral technology in a variety of consumer products to offer effective and safe alternatives to traditional antimicrobial options.
Industry Implications
1. Beauty and Personal Care - Innovate and develop more hygienic and sustainable beauty and personal care products using refillable and antimicrobial technology.
2. Packaging - Provide sustainable packaging options such as bio-sourced plastics for beauty and personal care products that reduce waste and carbon footprint.
3. Advanced Materials - Invest in developing advanced materials such as metal-free antimicrobial mineral technology for consumer products that offer improved performance, safety, and sustainability.
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