General Mills Released 10,000 Boxes of Special Lucky Charms
Riley von Niessen — May 18, 2017 — Lifestyle
References: marshmallowonly & hypebeast
In order to give more of its consumers a chance to get a hold of the highly exclusive 'Marshmallow-Only' Lucky Charms, General Mills has released a total of 10,000 boxes, which will be available to consumers around the United States.
To ensure that none of the coveted Marshmallow-Only Lucky Charms get lost, or get distributed to consumers who would rather have the traditional formula, General Mills will require consumers to enter a 14-digit code online, which can only be found on specially marked boxes.
Priscilla Zee, the senior marketing manager of the company, described its decision to bring back the Marshmallow-Only boxes by saying, "We were overwhelmed with calls, e-mails, and tweets last year, asking for a box of our Lucky Charms marshmallows. So this year we wanted to give them even more opportunities to win… Our marshmallows are one of kind. Fans know each shape by name and many have a favorite charm."
To ensure that none of the coveted Marshmallow-Only Lucky Charms get lost, or get distributed to consumers who would rather have the traditional formula, General Mills will require consumers to enter a 14-digit code online, which can only be found on specially marked boxes.
Priscilla Zee, the senior marketing manager of the company, described its decision to bring back the Marshmallow-Only boxes by saying, "We were overwhelmed with calls, e-mails, and tweets last year, asking for a box of our Lucky Charms marshmallows. So this year we wanted to give them even more opportunities to win… Our marshmallows are one of kind. Fans know each shape by name and many have a favorite charm."
Trend Themes
1. Marshmallow-only Products - Companies can release limited edition products with only the most popular ingredient to create buzz and hype among consumers.
2. Exclusive Access Marketing - Companies can use exclusive codes or promotions to make consumers feel special and engaged while also gathering valuable data.
3. Nostalgia Marketing - Companies can bring back popular products from the past to create a sense of nostalgia and emotional attachment among consumers.
Industry Implications
1. Cereal Industry - Cereal companies can use limited edition releases and exclusivity to maintain customer engagement and loyalty.
2. Food Industry - Companies in the food industry can tap into nostalgia and exclusivity to create unique and memorable customer experiences.
3. Marketing Industry - Marketing firms can help companies use nostalgia, exclusivity, and limited edition releases as effective marketing tools to engage and retain consumers.
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