Arjun Davda — March 30, 2006 — Lifestyle
References: wishingfish & gadgetcandy
If you are looking for revenge on your little brother or sister, why not shoot them with a marshmallow.
From the Company:
You may dress in designer duds and never leave the house without heels. But sometimes you just need to let out your inner child and get out a little aggression. Do it in the most harmless (and tastiest) way possible with our new Marshmallow Shooter! Firing mini-marshmallows over 30 feet in rapid succession, the easy-to-refill magazine holds 20 pieces of ammo at one time for nonstop action -- you'll have enough to softly pelt every one of the family members or coworkers who most deserve it. Alternatively, the Shooter comes equipped with 20 foam pellets that can also be used as ammo. Ah, sweet victory! Mini-marshmallows not included. Ages 8 and up.
From the Company:
You may dress in designer duds and never leave the house without heels. But sometimes you just need to let out your inner child and get out a little aggression. Do it in the most harmless (and tastiest) way possible with our new Marshmallow Shooter! Firing mini-marshmallows over 30 feet in rapid succession, the easy-to-refill magazine holds 20 pieces of ammo at one time for nonstop action -- you'll have enough to softly pelt every one of the family members or coworkers who most deserve it. Alternatively, the Shooter comes equipped with 20 foam pellets that can also be used as ammo. Ah, sweet victory! Mini-marshmallows not included. Ages 8 and up.
Trend Themes
1. Toy Weapon Industry - The Marshmallow Shooter is a type of toy weapon that can be marketed to adults as well as children, generating opportunities for innovation in this industry.
2. Indoor Activities Trend - With more people staying indoors, the Marshmallow Shooter taps into the trend of indoor activities that can be enjoyed by individuals or groups of people.
3. Nostalgia Marketing Strategy - Selling the Marshmallow Shooter could involve capitalizing on nostalgia by using retro packaging and advertising, potentially leading to a disruptive strategy in marketing for consumer goods.
Industry Implications
1. Toy Industry - The Marshmallow Shooter is a unique and playful take on a toy gun, signifying potential opportunities for innovation and product development in this industry.
2. Food Industry - The Marshmallow Shooter is a food and toy product, presenting opportunities for innovative collaborations and partnerships between these industries.
3. Outdoor Recreation Industry - While the Marshmallow Shooter is designed for indoor use, it is also a toy that can be taken outdoors, making it a potential disruptor in the outdoor recreation industry where fun, accessible and novel products are appreciated and valued.
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