7-Eleven's PEEPS Marshmallow Latte Flavor is a Cheery Easter Treat
Laura McQuarrie — March 26, 2021 — Lifestyle
References: 7-Eleven & prnewswire
This spring, for a limited time, 7-Eleven is introducing a marshmallow latte flavor that will appeal to fans of PEEPS. The newest limited-time flavor promises to bring PEEPS fans to participating convenience stores, especially as guests have a chance to give back when they try the flavor. 7-Eleven is giving guests the ability to round up their PEEPS latte purchase to the nearest dollar in support of local Feeding America food banks. There are also incentives for those who place orders with the 7-Eleven app or the dedicated 7NOW delivery app.
For Easter, there are plenty of other treats that can be found in-store to create a full basket. There's frosted shortbread cookies in shape of bees and butterflies, flower-shaped gummy candies and crunchy pretzels with strawberry-flavored coating.
For Easter, there are plenty of other treats that can be found in-store to create a full basket. There's frosted shortbread cookies in shape of bees and butterflies, flower-shaped gummy candies and crunchy pretzels with strawberry-flavored coating.
Trend Themes
1. Marshmallow Latte Popularity - Limited-time marshmallow latte flavors are becoming increasingly popular in coffee shops and convenience stores during springtime, providing an opportunity for companies to experiment with unique flavor combinations to attract consumers
2. Social Responsibility Marketing - Incentivizing consumers to round up their purchases and donate to local food banks offers an opportunity for companies to engage with their community and promote social responsibility while also attracting customers
3. Seasonal Themed Treats - Limited-time holiday-themed treats, such as Easter candy and baked goods, are becoming increasingly popular in stores and can be used as a tool for companies to increase sales and attract consumers during holidays
Industry Implications
1. Convenience Stores - Convenience stores are capitalizing on the popularity of seasonal themed treats and unique limited-time flavors to attract customers and increase sales during holidays
2. Food and Drink Industry - The food and drink industry can experiment with unique flavor combinations and seasonal-themed treats that cater to consumer demand for limited-time holiday products
3. Non-profit Organizations - Food banks and other non-profit organizations have the opportunity to partner with businesses to generate donations through incentivized purchases, engaging with the community and promoting social responsibility
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