'XO Marshmallow' Will Soon Be Opening Its Doors in Chicago
Laura McQuarrie — May 16, 2017 — Lifestyle
References: kickstarter & hellogiggles
'XO Marshmallow' is the name of a new marshmallow cafe that will soon be opening in Chicago following support from a successful Kickstarter campaign.
As its name suggests, the cafe specializes in anything and everything marshmallow, including S'Mores, Marshmallow Cones, Toasted Marshmallow Lattes and Marshmallow Pops. XO Marshmallow will also offer a 'Marshmallow of the Month Club,' which operates like a subscription service that treats consumers with a sweet tooth to an assortment of marshmallow-centric confections every few months.
The rise of cafes and restaurants that only serve a single type of food or beverage item is only becoming more popular. Other examples of eateries that are focused on a particular product include the Avocaderia, which serves avocado-based dishes, and Maille's dijon mustard tasting bar.
As its name suggests, the cafe specializes in anything and everything marshmallow, including S'Mores, Marshmallow Cones, Toasted Marshmallow Lattes and Marshmallow Pops. XO Marshmallow will also offer a 'Marshmallow of the Month Club,' which operates like a subscription service that treats consumers with a sweet tooth to an assortment of marshmallow-centric confections every few months.
The rise of cafes and restaurants that only serve a single type of food or beverage item is only becoming more popular. Other examples of eateries that are focused on a particular product include the Avocaderia, which serves avocado-based dishes, and Maille's dijon mustard tasting bar.
Trend Themes
1. Marshmallow-centric Cafes - The rise of cafes and restaurants that specialize in a single food or beverage item presents an opportunity for innovation and experimentation in creating unique marshmallow-based treats.
2. Subscription-based Food Services - The popularity of subscription-based services like XO Marshmallow's 'Marshmallow of the Month Club' opens up potential for other businesses to offer curated food or beverage experiences on a recurring basis.
3. Hyper-focused Eateries - The success of marshmallow cafes, avocado-based restaurants, and dijon mustard tasting bars indicates a growing market for hyper-focused eateries that cater to niche food preferences.
Industry Implications
1. Food & Beverage - Restaurants and cafes can explore the potential of creating hyper-focused establishments offering unique food and beverage concepts.
2. Subscription Services - From experiential food subscriptions to curated monthly boxes, there is room for innovation and disruption in the subscription-based industry.
3. Hospitality & Tourism - The rise of specialty cafes and eateries presents an opportunity for the hospitality industry to attract customers seeking unique and immersive dining experiences.
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