This Marshawn Lynch Skittles Commercial Turns Candies into Workout Equipment
Laura McQuarrie — September 9, 2014 — Lifestyle
References: brandingmagazine
In this Marshawn Lynch Skittles commercial, the footballer shows off how he prepares for game day. In the past, Lynch has claimed that Skittles have been a hugely positive part of his football career since childhood, since the candies were offered as a reward for playing well. Now, fans bring the colorful candies to toss at the player whenever he scores a touchdown.
This ad shows Lynch working out with the aid of Skittles, most impressively, lifting hundreds of them over his head in a clear set of weights. Since Skittles have always been a treat that comes after something good that happens during a game, it's fun to see how the Skittles candies can be a part of the process that makes those touchdowns happen.
This ad shows Lynch working out with the aid of Skittles, most impressively, lifting hundreds of them over his head in a clear set of weights. Since Skittles have always been a treat that comes after something good that happens during a game, it's fun to see how the Skittles candies can be a part of the process that makes those touchdowns happen.
Trend Themes
1. Candy-enhanced Workouts - Exploring the integration of candy into fitness routines as a unique motivational tool.
2. Athlete-endorsed Food Products - Harnessing the influence of professional athletes to promote and market food and beverage brands.
3. Reward-based Advertising - Creating marketing campaigns that connect products to rewarding experiences or achievements.
Industry Implications
1. Fitness and Wellness - Opportunities to develop fitness products and services that incorporate unconventional motivational elements.
2. Food and Beverage - Exploring partnerships with athletes to endorse and elevate brand visibility for food and beverage companies.
3. Marketing and Advertising - Developing innovative strategies to create emotional connections between products and target audiences.
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