Marmite Tortillas Were Created with the Tayto Group
Michael Hemsworth — March 5, 2024 — Lifestyle
References: marmite & talkingretail
Marmite Tortillas have been created with the Tayto Group as a savory snack for consumers to try out this spring as an alternative method for enjoying the flavor of the namesake yeast spread.
The snack comes as the second creation as part of the collaboration after the Marmite Crisps and will come in a price-marked pack (PMP) in the UK starting in April for the convenience sector. The snack boasts the familiar triangular form of tortilla chips, which have been covered in a Marmite-flavored coating.
Marketing Director at Tayto Group Matt Smith spoke on the Marmite Tortillas saying, "We are delighted to be working again with such an iconic British brand and are we are especially excited to be bringing Marmite tortillas to the convenience channel ahead of this product being available in other channels. As PMP’s, both crisps and tortillas offer consumers the unique taste of Marmite with the assurance of great value.”
The snack comes as the second creation as part of the collaboration after the Marmite Crisps and will come in a price-marked pack (PMP) in the UK starting in April for the convenience sector. The snack boasts the familiar triangular form of tortilla chips, which have been covered in a Marmite-flavored coating.
Marketing Director at Tayto Group Matt Smith spoke on the Marmite Tortillas saying, "We are delighted to be working again with such an iconic British brand and are we are especially excited to be bringing Marmite tortillas to the convenience channel ahead of this product being available in other channels. As PMP’s, both crisps and tortillas offer consumers the unique taste of Marmite with the assurance of great value.”
Trend Themes
1. Savory Flavor Innovations - The creation of Marmite Tortillas by the Tayto Group showcases a trend in exploring new savory flavor profiles for snack products.
2. Collaborative Product Development - The partnership between Tayto Group and Marmite highlights a trend towards collaborative efforts in creating unique snack offerings.
3. Convenience Sector Expansion - The launch of Marmite Tortillas in price-marked packs indicates a trend towards expanding convenient snack options in the retail sector.
Industry Implications
1. Snack Food Industry - The introduction of Marmite Tortillas suggests opportunities for innovation and differentiation in the snack food industry through unique flavor combinations.
2. Food Marketing Industry - The marketing strategy employed by Tayto Group for Marmite Tortillas signals potential for disruption and creativity in the food marketing industry.
3. Retail Sector - The availability of Marmite Tortillas in the convenience sector points to potential growth and evolution in the retail sector through novel product offerings.
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