Markus Olhafen Crafts a Special Project for His Girlfriend
Jason Soy — June 29, 2011 — Art & Design
References: markusoelhafen.at & lovelypackage
You can't deny that Markus Olhafen is a dedicated boyfriend. After all, he took the time and effort to craft this one-of-a-kind hipster dress-up doll for his girlfriend and it's pretty sweet as far as presents go.
Markus Olhafen's unique gift comes in low-key packaging to further emphasize the home-made feel, but the doll itself is magnetic and utilizes printable magnetic foil and cardboard to let users dress the shaggy looking man in whatever attire they please. The gift is so well-made, I wouldn't be surprised if a company picks up on the idea and begins selling it to masses in the near future.
Implications - North Americans idealize individuality and customization and a significant portion of the consumer market has now resorted to home-made projects to ensure their wares are unique from their peers. Corporations looking to benefit from increased customer sales may consider offering consumers more customization options.
Markus Olhafen's unique gift comes in low-key packaging to further emphasize the home-made feel, but the doll itself is magnetic and utilizes printable magnetic foil and cardboard to let users dress the shaggy looking man in whatever attire they please. The gift is so well-made, I wouldn't be surprised if a company picks up on the idea and begins selling it to masses in the near future.
Implications - North Americans idealize individuality and customization and a significant portion of the consumer market has now resorted to home-made projects to ensure their wares are unique from their peers. Corporations looking to benefit from increased customer sales may consider offering consumers more customization options.
Trend Themes
1. DIY Customization - The trend of individuals seeking unique and customized products through home-made projects is growing, creating opportunities for companies to offer customization options.
2. Magnetic Dress-up Toys - The popularity of magnetic dress-up toys, like the hipster dress-up doll, is rising, providing potential for innovative magnetic toy designs in the market.
3. Low-key Packaging - There is a demand for low-key packaging designs that enhance the handmade and personalized feel of products, presenting opportunities for companies to develop creative packaging solutions.
Industry Implications
1. Craft and Hobby Supplies - The craft and hobby supplies industry can capitalize on the DIY customization trend by offering a wide range of materials and tools for individuals to create unique products.
2. Toy Manufacturing - The toy manufacturing industry has an opportunity to explore and develop magnetic dress-up toys with different themes, attracting consumers looking for interactive and customizable toys.
3. Packaging Design - The packaging design industry can tap into the demand for low-key packaging designs that evoke a handmade and personalized aesthetic, offering innovative packaging solutions for various products.
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