The Marks & Spencer Fall 2013 Campaign Stars Britain's Leading Ladies
Meghan Young — August 22, 2013 — Fashion
References: marksandspencer & refinery29
The Marks & Spencer Fall 2013 ad campaign is a tour de force if there ever was one. Aptly titled, 'Britain's Leading Ladies,' it is chock full of celebrities from all walks of life including Helen Mirren, Tracey Emin, Ellie Goulding, Nicola Adams, Monica Ali, Laura Mvula, Karen Elson and Grace Coddington. An impressive turnout for a brand that has been suffering the last couple of years, it looks as though they are hoping for a blockbuster of a miracle.
Shot by photographer Annie Leibovitz, the Marks & Spencer Fall 2013 ad campaign is full of success stories and strong styles, two of which (arguably) go hand-in-hand. Patrick Bousquet-Chavanne, executive director of marketing and business development, states, "We wanted this campaign to signal a new and confident tone of voice to introduce Autumn."
Shot by photographer Annie Leibovitz, the Marks & Spencer Fall 2013 ad campaign is full of success stories and strong styles, two of which (arguably) go hand-in-hand. Patrick Bousquet-Chavanne, executive director of marketing and business development, states, "We wanted this campaign to signal a new and confident tone of voice to introduce Autumn."
Trend Themes
1. Celebrity Endorsements - Disruptive innovation opportunity: Brands can collaborate with celebrities to create high-profile ad campaigns and increase brand visibility and credibility.
2. Strong and Empowered Women - Disruptive innovation opportunity: Brands can highlight strong and empowered women in their marketing campaigns to resonate with female consumers and promote gender equality.
3. Revitalizing Brand Image - Disruptive innovation opportunity: Companies can use high-profile ad campaigns featuring celebrities to revitalize their brand image and attract new customers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Fashion brands can leverage celebrity endorsements to enhance their brand image and capture the attention of consumers.
2. Marketing and Advertising - Disruptive innovation opportunity: Marketing and advertising agencies can explore creative strategies to incorporate celebrities into their clients' campaigns and generate buzz.
3. Entertainment - Disruptive innovation opportunity: Entertainment companies can collaborate with fashion brands and celebrities to create engaging and influential ad campaigns that captivate audiences.
1.6
Score
Popularity
Activity
Freshness