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Marketing in Space

Clean the Sky - Positive Eco Trends & Breakthroughs

Now You Can Buy Her The Moon

— April 1, 2007 — Tech
First there was the sale of pixels on the Million Dollar Homepage. This week there was the sale of Amsterdam in Second Life. Now you can buy ad space anywhere in the Virtual Solar System through an innovative new website, ForeverInSpace.com.

If you hurry, you can still take your choice of any planet—including the sun. The site charges US$1 per pixel, with the requirement that advertisers make a minimum purchase of US$100. The largest space for sale is the entire surface of Jupiter for a cost of US$800,000.

Creator Natalie Smith says it's the first space website to offer ad space on any planet. To ensure maximum exposure for her website, she plans to advertise with Yahoo! and Google. She anticipates others will copy her idea but says, “I am first. The original always has more value than copies.”

Maybe this a glimpse of what the future holds; before long, we may be able to purchase ad space on the real planets. But one question would stand: who collects the revenue? Who owns the solar system?

Lunar Land Claims can already be purchased from usa.lunarregistry.com who says the Moon belongs to the U.N.

Ownership includes mineral rights five km below the surface. Profits go toward the Lunar Republic Society and the Kennedy II Project, who anticipate another Moon landing by the end of the decade.

As for the rest of the planets, looks like we'll have to stick with buying ad space in the virtual solar system.

(Photo: universe-review.ca)
Trend Themes
1. Virtual Ad Space - The sale of ad space in virtual environments, such as the Virtual Solar System, presents disruptive innovation opportunities for advertisers to reach new audiences in immersive digital spaces.
2. Lunar Land Claims - The ability to purchase lunar land claims and ownership rights opens up disruptive innovation opportunities for the space industry, as companies can explore and exploit resources on the Moon.
3. Space Advertising Platforms - The emergence of platforms like ForeverInSpace.com, which offer advertisers the opportunity to buy ad space on celestial bodies, signals disruptive innovation opportunities for the marketing industry to tap into new and unique advertising channels.
Industry Implications
1. Digital Advertising - The trend of virtual ad space offers disruptive innovation opportunities for digital advertising agencies and companies to create engaging and immersive ad experiences in virtual environments.
2. Space Exploration - The availability of lunar land claims presents disruptive innovation opportunities for companies in the space exploration industry to develop technologies and strategies for resource extraction and colonization on celestial bodies.
3. Marketing and Advertising - The rise of space advertising platforms opens up disruptive innovation opportunities for marketing and advertising agencies to pioneer unique campaigns and strategies that reach audiences through unconventional channels.
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