The Mark Ward Split Melon is a Brain Teaser
Romina S. Cortellucci — June 21, 2012 — Lifestyle
References: markwardstudio & whokilledbambi
The Mark Ward Split Melon sculpture is a smash. The project was created by South London-based graphic artist Mark Ward, who takes a punny approach on protective head wear. As Ward's website states, after growing up on a diet of MTV, his work, "combines surreal elements of pop culture with a truthful mundane undertone to create his own iconic visual language."
Using bright colors and elaborate details, Ward's piece is both visually appealing and eye-catching. The cleverly comical Split Melon sculpture is a visual appropriation of a common phrase.
However, just like the phrase, there is a deeper statement that is attached to this piece. The viewer sees the traumatic effects left on the bruised and bloody melon, and walks away realizing just how easy it is to damage.
Using bright colors and elaborate details, Ward's piece is both visually appealing and eye-catching. The cleverly comical Split Melon sculpture is a visual appropriation of a common phrase.
However, just like the phrase, there is a deeper statement that is attached to this piece. The viewer sees the traumatic effects left on the bruised and bloody melon, and walks away realizing just how easy it is to damage.
Trend Themes
1. Punny Sculptures - Using puns and wordplay in artistic sculptures creates a unique and playful experience for viewers.
2. Protective Head Wear - Innovative and creative protective head wear designs can not only serve a practical purpose, but can also be visually appealing and serve as a form of self-expression.
3. Visual Appropriation - Using existing phrases or cultural symbols in artistic interpretations can create thought-provoking messages and start important conversations.
Industry Implications
1. Art - Artists can draw inspiration from combining different elements, such as pop culture and puns, to create unique and visually striking works that disrupt traditional art styles.
2. Fashion - Designers can create bold and unconventional head wear designs that serve both a practical function and a fashion statement, disrupting traditional notions of head wear.
3. Advertising and Marketing - Using playful and humorous visual concepts in advertising campaigns can capture audiences' attention and create memorable brand experiences that disrupt traditional marketing strategies.
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