Marissa Brassfield — June 24, 2010 — About
References: marieclaire_
Jeremy Gutsche and Trend Hunter were recently featured in Marie Claire Ukraine in an article on summer travel. One of the PRO trends mentioned was Unservice, in which self-service bars and point-of-sale kiosks give consumers a more interactive (and budget-friendly) experience.
Other Trend Hunter themes include the notion of budget-friendly couch-surfing, in which travelers stay in strangers' homes for the duration of their trip, pop-up hotels; female-friendly travel in which hotels have created floors solely dedicated to women, and voluntourism, wherein travelers head to a country with the sole purpose of volunteering for local causes.
Other Trend Hunter themes include the notion of budget-friendly couch-surfing, in which travelers stay in strangers' homes for the duration of their trip, pop-up hotels; female-friendly travel in which hotels have created floors solely dedicated to women, and voluntourism, wherein travelers head to a country with the sole purpose of volunteering for local causes.
Trend Themes
1. Unservice - The trend of self-service bars and point-of-sale kiosks presents an opportunity for businesses to provide consumers with a more interactive and budget-friendly experience.
2. Budget-friendly Travel - The trend of couch-surfing and pop-up hotels presents an opportunity for businesses to create budget-friendly travel options for consumers.
3. Voluntourism - The trend of voluntourism presents an opportunity for businesses to cater to travelers who want to volunteer for local causes while on vacation.
Industry Implications
1. Hospitality - The hospitality industry could benefit from implementing unservice options and creating budget-friendly travel options for consumers.
2. Travel - The travel industry could capitalize on the trend of female-friendly travel and voluntourism by offering specialized services and experiences for female travelers and promoting volunteer opportunities abroad.
3. Retail - The retail industry could adopt the trend of self-service bars and point-of-sale kiosks in their stores to create a more interactive and budget-friendly shopping experience for customers.
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