Mariah Carey's 'Memoirs of an Imperfect Angel' to Feature Elle Mini-Mag
Marissa Brassfield — August 1, 2009 — Business
References: brandweek
Mariah Carey's 'Memoirs of an Imperfect Angel' CD will be a landmark release in that it's the first time ads will be sold in the CD booklet.
Mariah Carey's 'Memoirs of an Imperfect Angel' CD booklet will consist of a mini magazine done in conjunction with Elle that includes an editorial about Mariah Carey and lifestyle advertising from the likes of Elizabeth Arden and other brands that reflect Mimi's sense of style. Naturally, lyrics and other information you'd expect to appear on the CD booklet will still be included as well.
Mariah Carey's 'Memoirs of an Imperfect Angel' CD booklet comes at a time when record labels are trying anything they can to boost profits and keep costs down amid the online music revolution.
Mariah Carey's 'Memoirs of an Imperfect Angel' CD booklet will consist of a mini magazine done in conjunction with Elle that includes an editorial about Mariah Carey and lifestyle advertising from the likes of Elizabeth Arden and other brands that reflect Mimi's sense of style. Naturally, lyrics and other information you'd expect to appear on the CD booklet will still be included as well.
Mariah Carey's 'Memoirs of an Imperfect Angel' CD booklet comes at a time when record labels are trying anything they can to boost profits and keep costs down amid the online music revolution.
Trend Themes
1. Innovative CD Booklet Ads - The inclusion of ads in CD booklets opens up new opportunities for brands to reach consumers and generate additional revenue.
2. Collaboration Between Music and Lifestyle Brands - Partnerships like Mariah Carey's collaboration with Elle magazine in the CD booklet offer innovative marketing and promotional opportunities.
3. Adaptation to Online Music Revolution - Record labels finding creative ways, like advertising in CD booklets, to increase profitability in the face of the online music revolution.
Industry Implications
1. Music Industry - The music industry can explore new revenue streams and collaborations through innovative CD booklet advertising.
2. Lifestyle Branding - Brands in the lifestyle industry can leverage partnerships with musicians for unique advertising opportunities in CD booklets.
3. Marketing and Advertising - The marketing and advertising industry can adapt strategies to capitalize on the inclusion of ads in CD booklets as a new platform for reaching consumers.
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