Mariah Carey Hologram Performs in Five Cities At the Same Time
Katherinev123 — November 28, 2011 — Tech
References: mandmglobal & brandchannel
A Mariah Carey hologram appeared on the stages of five different European cities at the same time. This innovative stunt involving the globally loved pop star was part of the 'Life is for Sharing' campaign by Deutsche Telekom's T-Mobile brand.
Simultaneously performing in Germany, Croatia, Macedonia, Montenegro and Poland, the Mariah Carey hologram was witnessed by thousands of fans. The form appeared on the stage for 10 minutes, singing and dancing with real dancers, and at the end of the performance, the Mariah Carey hologram burst into little red pieces. According to BrandChannel, the hologram was created using Musion technology’s Musion Eyeliner that allows for the projection of images onto a live stage setting.
Carey described the experience as the "first step in an interesting journey." She went on to say, "this is probably just a tiny step in the direction we can go as artists and performers to really help unite our fans, our audiences and ultimately hopefully the world."
Simultaneously performing in Germany, Croatia, Macedonia, Montenegro and Poland, the Mariah Carey hologram was witnessed by thousands of fans. The form appeared on the stage for 10 minutes, singing and dancing with real dancers, and at the end of the performance, the Mariah Carey hologram burst into little red pieces. According to BrandChannel, the hologram was created using Musion technology’s Musion Eyeliner that allows for the projection of images onto a live stage setting.
Carey described the experience as the "first step in an interesting journey." She went on to say, "this is probably just a tiny step in the direction we can go as artists and performers to really help unite our fans, our audiences and ultimately hopefully the world."
Trend Themes
1. Simultaneous Hologram Performances - Using hologram technology, performers can now appear simultaneously in multiple cities, creating immersive and unique experiences for fans.
2. Projection Technology - Advancements in projection technology, like Musion Eyeliner, allow for realistic and dynamic holographic displays on live stages.
3. Virtual Collaboration in Performances - Virtual collaborations between holographic performers and real dancers offer new possibilities for creativity and entertainment.
Industry Implications
1. Entertainment - The entertainment industry can embrace hologram technology to enhance live performances and create new and immersive experiences for audiences.
2. Event Production - Event production companies can capitalize on hologram technology to offer clients innovative and unforgettable performances in multiple locations simultaneously.
3. Telecommunications - Telecommunications companies, like Deutsche Telekom's T-Mobile, can partner with artists to create holographic performances as part of marketing campaigns, enhancing brand visibility and customer engagement.
1.6
Score
Popularity
Activity
Freshness
