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Manischewitz Crypto Gelt Modernizes a Classic Tradition
Michael Hemsworth — December 8, 2022 — Lifestyle
References: manischewitz & snackandbakery
Manischewitz Crypto Gelt has been launched as the world's first edible crypto coin that's perfect for collecting, sharing and trading this holiday season. The chocolate treats offer a new take on the classic Hanukkah candy tradition and features pieces of chocolate formed to resemble a newly launched cryptocurrency coin. Each chocolate coin is wrapped in a gold foil to give it just the right level of shine and is accented by an M-shaped dollar sign insignia as a referenced to the brand.
The Manischewitz Crypto Gelt is being launched in packs of 36 bags with an estimated price point between $9.99 and $12.99, but is also launching in four-coin bags for between $2 and $3. The treat is arriving just in time to coincide with the Hanukkah season for families to make part of their celebrations this year.
The Manischewitz Crypto Gelt is being launched in packs of 36 bags with an estimated price point between $9.99 and $12.99, but is also launching in four-coin bags for between $2 and $3. The treat is arriving just in time to coincide with the Hanukkah season for families to make part of their celebrations this year.
Trend Themes
1. Crypto-themed Food Products - There is an opportunity for food companies to explore the concept of creating crypto-inspired edible products, providing consumers with a mix of fun and novelty.
2. Alternative Holiday Treats - Companies can innovate traditional holiday foods by offering unique and modern twists to stand out and gain market share.
3. Combining Popular Themes - There is an opportunity to combine popular and viral topics in a creative way to attract and engage consumers, leveraging a wider audience base.
Industry Implications
1. Confectionery - The confectionery industry can explore the creation of alternative, modern and unique sweets for festive occasions.
2. Food and Beverage - The food and beverage industry can leverage the rise of cryptocurrencies and digital culture to create fun and innovative culinary experiences for consumers.
3. E-commerce - E-commerce companies specializing in food and gift baskets can add these crypto-inspired Hanukkah chocolates to their product lineup as part of their seasonal festive range.
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