The Manchester United Third Kit Features the Chevrolet Bowtie Logo
Rahul Kalvapalle — August 7, 2014 — Lifestyle
References: nikeinc & 101greatgoals
The most eye-catching feature of the new Manchester United third kit, designed by Nike for the upcoming 2014-15 season, is the presence of the bold golden Chevrolet bowtie logo right in front. The golden Chevy logo forms an eye-catching contrast with the deep blue kit. The blue on the kit is two-toned, and inspired by Manchester United's long-standing tradition of blue alternative kits. The team wore a blue kit when they won the European Cup in 1968, one of the biggest achievements in the team's history.
The shirt features a classic design with a sophisticated polo neck collar and three dark blue buttons. The inside of the back of the neck bears a label with the message 'Youth, Courage, Greatness', the club's stated core values.
The shirt features a classic design with a sophisticated polo neck collar and three dark blue buttons. The inside of the back of the neck bears a label with the message 'Youth, Courage, Greatness', the club's stated core values.
Trend Themes
1. Branded Sports Apparel - Opportunity for companies to innovate by incorporating non-traditional branding elements into sports merchandise.
2. Multi-toned Kits - Opportunity for sports apparel companies to experiment with multi-toned kits that offer heritage-inspired designs.
3. Alternative Kit Inspiration - Opportunity for sports apparel companies to take inspiration from historic alternate kits teams have worn in the past.
Industry Implications
1. Sports Apparel - Opportunity for sports apparel companies to incorporate non-traditional branding into clothing designs.
2. Professional Sports - Opportunity for professional sports teams to experiment with non-traditional branding on team merchandise.
3. Sports Marketing - Opportunity for sports marketing companies to utilize historic alternate kits as a marketing tool for merchandise.
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