The Mamá Beauté Caters to Latina Mothers
Katherine Pendrill — April 7, 2016 — Pop Culture
References: mamabeaute & nbcnews
Soe Kabbabe is a Miami-based journalist and mother who runs an influential Spanish-language blog for Latina moms. While there are a wide variety of blogs dedicated to mothers, few of these platforms are available in Spanish. Kabbabe's blog provides a valuable resource for Spanish-speaking mothers who are interested in beauty, style and other lifestyle-oriented articles.
Mamá Beauté was started by Kabbabe as a way of coping with the loss of her own mother. As a result, Kabbabe founded a website that could help other women find the bright side of motherhood. The idea is to empower mothers to feel beautiful each day with articles about beauty, fashion, home decor, cooking and more. What sets the website apart from other mom-oriented blogs is that all of the articles are written in Spanish. While the website is targeted at American mothers, the main audience is Spanish-speaking women.
Kabbabe's motherhood blog ultimately serves as an outlet for Latina moms who are looking for lifestyle articles accessible to Spanish speakers.
Mamá Beauté was started by Kabbabe as a way of coping with the loss of her own mother. As a result, Kabbabe founded a website that could help other women find the bright side of motherhood. The idea is to empower mothers to feel beautiful each day with articles about beauty, fashion, home decor, cooking and more. What sets the website apart from other mom-oriented blogs is that all of the articles are written in Spanish. While the website is targeted at American mothers, the main audience is Spanish-speaking women.
Kabbabe's motherhood blog ultimately serves as an outlet for Latina moms who are looking for lifestyle articles accessible to Spanish speakers.
Trend Themes
1. Spanish-language Motherhood Blogs - The trend of catering to niche audiences through blogs or online channels, especially in non-English language, is a disruptive innovation trend for brands and publishers.
2. Empowering Mothers Through Beauty and Style - Providing content and resources for mothers to improve their self-image and lifestyle is a disruptive innovation trend for the health and beauty industries.
3. Latina Mom Market - The growth of the Latina mom market created a new audience segment that offers opportunities for marketers who can provide customized products and services for this specific demographic.
Industry Implications
1. Media - Media companies catering to niche audiences, such as Spanish-speaking mothers, can gain loyal followers and increase their market share.
2. Health and Beauty - The health and beauty industry can expand their customer base targeting Latina mothers with beauty and lifestyle products.
3. Retail - Retailers who offer products catering to the Latina mom market can benefit from increased market share and customer loyalty.
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