This Cosmetics Collection Was Based in Male Consumption Pattern Research
Mishal Omar — November 19, 2016 — Marketing
References: fb2b.ru & packagingoftheworld
The male cosmetics brand 'Nami' was designed by the creative firm 'Funky Business Branding Agency.'
In approaching the concept behind this range, the agency sought to ensure that its branding was based in research that determines the consumption patterns of male demographics – particularly in relation to cosmetics. The resulting collection is all black with minimal white labels that reveal the names of the products. The products are all based in herbal and other natural ingredients that are revealed through various symbols on the packaging. Ingredients in the male cosmetics line include tea tree, mint, aloe, honey, minerals and more.
This male cosmetics collection uses research and the preferences of this audience to target its specific needs and emphasize what it is drawn to.
In approaching the concept behind this range, the agency sought to ensure that its branding was based in research that determines the consumption patterns of male demographics – particularly in relation to cosmetics. The resulting collection is all black with minimal white labels that reveal the names of the products. The products are all based in herbal and other natural ingredients that are revealed through various symbols on the packaging. Ingredients in the male cosmetics line include tea tree, mint, aloe, honey, minerals and more.
This male cosmetics collection uses research and the preferences of this audience to target its specific needs and emphasize what it is drawn to.
Trend Themes
1. Herbal Male Cosmetics - Meeting the demand for natural-based men's grooming products based on research of male consumption patterns.
2. Minimalist Packaging - Simplifying product packaging with basic black and white labels for a no-frills approach.
3. Natural Ingredients - Investigating and incorporating natural ingredients that appeal to male consumers and their wants.
Industry Implications
1. Cosmetics - Incorporating male grooming and personal care products into the cosmetics industry with an emphasis on research and unique packaging.
2. Marketing and Advertising - Collaborating with advertising agencies to determine target audiences for specific products based on demographics and consumption patterns.
3. Consumer Goods - Developing men's personal care and grooming products to reflect the wants and needs of male consumers.
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