The Makro App Unlocks Big Savings and Cash Back Rewards
Jana Pijak — January 17, 2019 — Marketing
References: makro.co.za & youtube
This Makro app campaign highlights the South African grocer's convenient mobile tool which is designed to help shoppers unlock big savings and cash rewards. To access cash-back rewards, shoppers simply need to download the Makro app, register online and visit their local location or the retailer's website and make a purchase.
Once a purchase is made, its value is evaluated, giving shoppers cash back rewards that vary by product type. These rewards are automatically deposited in the app's accompanying mWallet feature, resulting in instant cash earned.
Rejecting a traditional points collection system which is often adopted by many grocery chains, this rewarding app ensures shoppers are getting money back when making a purchase, meaning the more they spend, the more they will earn. This instant cash approach builds trust with loyal consumers and rewards those who consistently shop at Makro locations.
Once a purchase is made, its value is evaluated, giving shoppers cash back rewards that vary by product type. These rewards are automatically deposited in the app's accompanying mWallet feature, resulting in instant cash earned.
Rejecting a traditional points collection system which is often adopted by many grocery chains, this rewarding app ensures shoppers are getting money back when making a purchase, meaning the more they spend, the more they will earn. This instant cash approach builds trust with loyal consumers and rewards those who consistently shop at Makro locations.
Trend Themes
1. Rewards-focused - Disruptive innovation opportunity: Develop a rewards program that offers cash back incentives for purchases, instead of traditional points-based systems.
2. Grocery App Campaigns - Disruptive innovation opportunity: Create mobile apps that provide convenient shopping experiences with personalized rewards for grocery store customers.
3. Cash Back Rewards - Disruptive innovation opportunity: Implement cash-back reward systems in the retail industry to incentivize customer loyalty and increase customer spend.
Industry Implications
1. Grocery - Disruptive innovation opportunity: Integrate technology into the grocery industry to enhance customer experiences, improve convenience, and drive customer loyalty through personalized rewards.
2. Retail - Disruptive innovation opportunity: Develop innovative reward strategies in the retail sector to increase customer engagement, boost sales, and strengthen customer loyalty.
3. Mobile - Disruptive innovation opportunity: Leverage mobile platforms to create user-friendly applications that offer personalized rewards and cash-back incentives, enhancing customer experiences and fostering brand loyalty.
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