Conde Nast Plans to Expand Magazine-Themed Restaurants Internationally
Tiana Reid — August 7, 2010 — Pop Culture
Publisher Condé Nast is planning to expand its magazine-themed restaurants internationally to increase business profits. Asia, the Middle East and Latin America are all considerations for the new business ventures.
Due to the success of Vogue Café, GQ Bar and Tatler club in Moscow, Russia, Condé Nast thinks that they can increase the power of their brand worldwide with more magazine-themed restaurants.
Implications - With online media becoming more and more prominent in contemporary society, businesses are looking for ways to appeal to consumers using a retro feel. Individuals are wanting to move forward in this fast-paced world, but still long to hold on to traditional concepts in some way, shape, or form. Companies should consider designing certain products with a timeless touch while simultaneously infusing the commodity with notions of modernity.
Due to the success of Vogue Café, GQ Bar and Tatler club in Moscow, Russia, Condé Nast thinks that they can increase the power of their brand worldwide with more magazine-themed restaurants.
Implications - With online media becoming more and more prominent in contemporary society, businesses are looking for ways to appeal to consumers using a retro feel. Individuals are wanting to move forward in this fast-paced world, but still long to hold on to traditional concepts in some way, shape, or form. Companies should consider designing certain products with a timeless touch while simultaneously infusing the commodity with notions of modernity.
Trend Themes
1. Retro-inspired Experiences - Create experiences that tap into nostalgic elements while incorporating modern touches to appeal to consumers in an increasingly online world.
2. Expanding Brand Presence - Explore international expansion opportunities to increase brand reach and profitability in new markets.
3. Magazine-themed Entertainment - Develop entertainment venues that draw inspiration from magazines to create unique and immersive experiences for customers.
Industry Implications
1. Hospitality - Integrate magazine-themed restaurants into the hospitality industry to offer unique dining experiences.
2. Publishing - Leverage magazine brands to create additional revenue streams through themed entertainment ventures.
3. Tourism - Attract tourists by offering magazine-inspired entertainment and dining experiences in popular international destinations.
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