iLove Reaches 300,000 per Month
Jeremy Gutsche — August 11, 2006 — Pop Culture
ILove Magazine is a 32 page A7 magazine with 10 pages of advertising per issue and a bottle based circulation of 300,000 per month. Hmm.. Just when I was starting to get proud of Trend Hunter, I see that bottle magazines are IN. Does that mean that online magazines are out? snap.
Implications - ILove Magazine definitely earns points for originality, and that is something that will help it stand out to consumers. There are literally dozens of magazines out there that struggle to set themselves apart from their competitors, but the ILove magazine is the first of its kind to take such a dramatically inventive approach to the way magazines are packaged and presented.
Implications - ILove Magazine definitely earns points for originality, and that is something that will help it stand out to consumers. There are literally dozens of magazines out there that struggle to set themselves apart from their competitors, but the ILove magazine is the first of its kind to take such a dramatically inventive approach to the way magazines are packaged and presented.
Trend Themes
1. Bottle-format Magazines - Explore opportunities to create innovative magazine formats using bottles as a packaging and distribution method.
2. Originality in Print Media - Discover ways to differentiate print magazines and attract consumers through unique and inventive approaches in packaging and presentation.
3. Digital Magazine Disruption - Consider the potential impact of bottle-format magazines on the traditional online magazine industry.
Industry Implications
1. Publishing - The publishing industry can explore new possibilities and business models by leveraging bottle-format magazines to enhance print media experiences.
2. Packaging - The packaging industry can innovate by designing specialized bottles suitable for magazine circulation, providing a disruptive alternative to traditional print packaging.
3. Advertising - The advertising industry can capitalize on the unique advertising space within bottle-format magazines, creating new avenues for consumer engagement and brand promotion.
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