Aldi Has Begun Promoting its New Digital Brochure on its Milk Cartons
References: aldi.us & brusselstimes
Aldi will be placing QR codes on its milk cartons in order to improve and encourage consumers to access their digital brochures. Due to the popularity of Aldi’s milk, the brand will be posting the QR codes on its cartons in an effort to persuade Belgian consumers to flip through its digital pamphlet, as the brand currently hands out over 4.4 million physical copies that cost a hefty price to produce. Due to high costs for print and publication, Aldi has now debuted its digital brochure and is aiming to reach a high percentage of readers.
If Aldi’s digital catalog is proven successful, the brand will begin slowly phasing out its physical copies. However, Aldi assures that its physical print brochures will never fully disappear.
Image Credit: Aldi
If Aldi’s digital catalog is proven successful, the brand will begin slowly phasing out its physical copies. However, Aldi assures that its physical print brochures will never fully disappear.
Image Credit: Aldi
Trend Themes
1. QR Code on Packaging - There is an opportunity for brands to utilize QR codes on product packaging to improve consumer engagement and drive traffic to digital content.
2. Digital Brochures - Digital brochures provide a cost-effective alternative to physical print brochures and allow for a wider reach to consumers.
3. Hybrid Marketing - A combination of both physical and digital marketing efforts can be implemented to optimize consumer engagement and provide a seamless shopping experience.
Industry Implications
1. Retail - Retail companies can use digital brochures and QR codes to increase consumer engagement and promote their brand and products.
2. Packaging - QR codes on packaging can provide a new level of customer engagement and allow brands to collect valuable consumer data.
3. Print and Publication - The print and publication industry can explore digital alternatives to reduce costs and meet changing consumer preferences for digital content.
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