Dos Lunas Grand Reserve
We've seen plenty of luxury vodkas, but Dos Lunas Extra Anejo tequila is the epitome of opulent fine spirits.
Extra Anejo is bottled in hand-blown Baccarat decanters and aged for 10 years in Spanish sherry oak casks. It comes with undeniably beautiful crystal stoppers as well as a sterling silver necklace and key. But all luxury comes at a cost, in the case of Dos Lunas, a $2,500 price!
Dos Lunas currently sells three varieties of tequila. Dos Lunas Silver ($44.95) is unaged, and Dos Lunas Reposado ($49.95) is aged for nine months.
From the press release:
Extra Anejo is bottled in hand-blown Baccarat decanters and aged for 10 years in Spanish sherry oak casks. It comes with undeniably beautiful crystal stoppers as well as a sterling silver necklace and key. But all luxury comes at a cost, in the case of Dos Lunas, a $2,500 price!
Dos Lunas currently sells three varieties of tequila. Dos Lunas Silver ($44.95) is unaged, and Dos Lunas Reposado ($49.95) is aged for nine months.
From the press release:
Trend Themes
1. Ultra-luxury Spirits - Disruptive innovation opportunities in the ultra-luxury spirits market include creating unique, handcrafted spirits with exquisite packaging and high price points.
2. Premium Aging Process - Disruptive innovation opportunities in the premium aging process industry include experimenting with different types of barrels and aging techniques to create exceptional flavors and aromas.
3. Luxury Packaging - Disruptive innovation opportunities in the luxury packaging industry include collaborating with renowned designers and artists to create visually stunning and exclusive packaging for high-end spirits.
Industry Implications
1. Spirits - The spirits industry can benefit from embracing the ultra-luxury trend and developing premium products with unique characteristics and branding.
2. Aging Techniques - The aging techniques industry can explore innovative methods to age spirits, such as using uncommon barrels or experimenting with different climate conditions.
3. Packaging Design - The packaging design industry has an opportunity to cater to the luxury spirits market by creating lavish and captivating designs that enhance the overall drinking experience.
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