Moët Hennessy Unveils Its Ultra-Premium Volcán X.A Tequila
Niko Pajkovic — July 6, 2022 — Lifestyle
References: www1.mhusa & hypebeast
Luxury spirit brand Moët Hennessy is officially expanding its range of tequila offerings with the launch of 'Volcan X.A' The decision for the label to launch a new tequila shouldn't come as a major surprise, considering that the agave-based spirit has received a massive increase in consumer interest in last the last two years.
According to the company, Volcan X.A has been released to compete with other top-shelf tequilas such as Clase Azul and Don Julio 1942. Because of this, the spirit has been triple aged over a 36-month period, allowing it to deliver a smooth and sweet flavor profile with a complex aromatic taste.
“Throughout this process, we have continuously refined our craft and have ultimately produced a world-class ultra-premium expression. Volcan X.A is not only a Tequila, it is the creation of a unique profile, enhancing all the nuances from aging. We look forward to further sharing Volcan X.A with the world," said Santiago Cortina Gallardo, COO, and member of the board.
Image Credit: Moët Hennessy
According to the company, Volcan X.A has been released to compete with other top-shelf tequilas such as Clase Azul and Don Julio 1942. Because of this, the spirit has been triple aged over a 36-month period, allowing it to deliver a smooth and sweet flavor profile with a complex aromatic taste.
“Throughout this process, we have continuously refined our craft and have ultimately produced a world-class ultra-premium expression. Volcan X.A is not only a Tequila, it is the creation of a unique profile, enhancing all the nuances from aging. We look forward to further sharing Volcan X.A with the world," said Santiago Cortina Gallardo, COO, and member of the board.
Image Credit: Moët Hennessy
Trend Themes
1. Rising Demand for Premium Tequilas - The surge in consumer interest toward agave-based spirits opens up opportunities for distilleries to produce ultra-premium expressions.
2. Triple Aging Process - Triple aging of spirits over a longer period can create a unique flavor profile, giving distilleries the opportunity to differentiate from others.
3. Premiumization of Spirits - The trend toward premiumization applies not only to tequila, but across the spirits industry as consumers seek out unique, high-quality products.
Industry Implications
1. Tequila Distilleries - Tequila distilleries can explore the use of triple aging process and unique flavor profiles to create ultra-premium expressions that can compete with other top-shelf tequilas.
2. Spirits Industry - The premiumization trend can lead to the creation of unique and high-quality spirits, opening up opportunities for spirits companies to target a growing segment of affluent consumers.
3. Luxury Goods Industry - The rise of ultra-premium tequilas and other spirits reflects a larger trend of consumers seeking out high-end and unique luxury goods, creating potential for luxury companies to expand into the spirits market.
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