Coach's Purse Collection for Summer 2009 Features Ink Designs
Christina Butty — May 23, 2009 — Marketing
References: coach & trendhunter
Jumping on the tattooing bandwagon is luxury bag maker Coach.
For Summer 2009, Coach is offering a range of tattoo inspired bags in black, white and pink.
Coach's new line offers a variety of styles, from clutches to totes. Some bags even have pieces of chain attached to the strap.
See gallery to view some of the Coach tattoo bags.
Implications - In previous decades, tattoos were seen as taboo and were not to be shown off. Due to the shift in culture in recent years, people have been much more accepting of tattoos and understanding of the art behind them. Designers should include tattoo inspiration into their future designs to entice the modern-day, rebellious consumer.
For Summer 2009, Coach is offering a range of tattoo inspired bags in black, white and pink.
Coach's new line offers a variety of styles, from clutches to totes. Some bags even have pieces of chain attached to the strap.
See gallery to view some of the Coach tattoo bags.
Implications - In previous decades, tattoos were seen as taboo and were not to be shown off. Due to the shift in culture in recent years, people have been much more accepting of tattoos and understanding of the art behind them. Designers should include tattoo inspiration into their future designs to entice the modern-day, rebellious consumer.
Trend Themes
1. Tattoo-inspired Fashion - Designers should incorporate tattoo inspiration into their future designs to entice modern-day, rebellious consumers.
2. Rebellious Accessories - Brands can create accessories with rebellious imagery and designs to appeal to consumers who are more accepting of tattoos.
3. Chain Accessories - The use of chain accessories in bags can be an innovative trend that designers can utilize.
Industry Implications
1. Fashion Accessories - Fashion accessory brands can experiment with tattoo-inspired designs and chain accessories in their products.
2. Luxury Goods - Luxury goods brands can create rebellious products featuring tattoo-inspired designs to tap into this trend.
3. Art and Design - Art and design industry can offer new services and products for those looking for tattoo-inspired designs.
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