Luxury Fragrance Finder Helps Shoppers Find Their Perfect Scent
Ellen Smith — November 18, 2020 — Fashion
References: luxuryfragrances.pinterestceros & adweek
The Luxury Fragrance Finder is a collaborative effort from Pinterest and L'Oreal that's helping shoppers find their perfect scent. Finding the right perfume can be a daunting task, and now that in-store shopping and sampling is out of the picture, many consumers are left relying on brand's descriptions before buying a new scent.
The two brands wanted to change this, and partnered to create a custom landing page dedicated to fragrances. The page features a simple but revealing quiz that pairs shoppers up with their ideal fragrance. The questions range from fashion to lifestyle preferences, eventually narrowing down the individuals' preferences. When a match is finally revealed, shoppers will be directed to L'Oreal's page where they can make a purchase.
Image Credit: L'Oréal Luxe/Pinterest
The two brands wanted to change this, and partnered to create a custom landing page dedicated to fragrances. The page features a simple but revealing quiz that pairs shoppers up with their ideal fragrance. The questions range from fashion to lifestyle preferences, eventually narrowing down the individuals' preferences. When a match is finally revealed, shoppers will be directed to L'Oreal's page where they can make a purchase.
Image Credit: L'Oréal Luxe/Pinterest
Trend Themes
1. Personalized Fragrance Quizzes - The rise of personalized fragrance quizzes is disrupting the perfume industry by helping shoppers find their perfect scent in the absence of in-store shopping and sampling.
2. Collaborative E-commerce Partnerships - Collaborative efforts between tech and beauty brands like Pinterest and L'Oreal are revolutionizing the way consumers discover and purchase fragrances online.
3. Data-driven Fragrance Recommendations - Data-driven quizzes are providing businesses with valuable insights into customer preferences, allowing them to tailor their fragrance offerings and marketing strategies.
Industry Implications
1. E-commerce - The e-commerce industry has the potential to benefit from the rise of personalized fragrance quizzes as it offers an innovative way to engage and convert customers online.
2. Beauty and Cosmetics - The beauty and cosmetics industry can leverage collaborative partnerships to enhance the online fragrance shopping experience and reach a wider consumer base.
3. Data Analytics - The data analytics industry can capitalize on the growing demand for personalized fragrance quizzes by helping companies collect and analyze customer data to optimize their offerings and strategies.
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