Jeremy Gutsche — November 29, 2006 — Luxury
Now you can purchase Luxury Brownies baked specifically for discerning adults. Dolcielo features a number of all natural recipes, with formulations like, "Seductive dark chocolate and walnuts". A minimum order is $50.
Implications - Products that were seen as more 'domestic' have become more luxurious over time. The idea that one can combine a simple recipe for brownies with a luxury product such as champagne appeals to a market that desires to feel sensual and high class. It also plays off the idea of being a grown up because it updates classic products that they grew up consuming into an item that can be deemed more sophisticated. Luxurious products appeal to consumers who desire to feel high class.
Implications - Products that were seen as more 'domestic' have become more luxurious over time. The idea that one can combine a simple recipe for brownies with a luxury product such as champagne appeals to a market that desires to feel sensual and high class. It also plays off the idea of being a grown up because it updates classic products that they grew up consuming into an item that can be deemed more sophisticated. Luxurious products appeal to consumers who desire to feel high class.
Trend Themes
1. Luxury Food - Opportunity for creating premium versions of everyday food items to appeal to consumers who desire high-end experiences.
2. Gourmet Snacks - Opportunity for offering gourmet versions of popular snacks to cater to the demand for elevated and refined food options.
3. Adult Indulgence - Opportunity for developing products that combine adult-oriented flavors or ingredients to appeal to a market that desires a sensual and sophisticated experience.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to explore the premium market segment by offering luxury versions of familiar products.
2. Gourmet Food Retail - Opportunity for gourmet food retailers to expand their product range with high-end versions of popular snacks and desserts.
3. Event Catering - Opportunity for event caterers to differentiate themselves by including luxurious and adult-oriented food options in their offerings.
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