LUSH's Mother's Day Collection Has Finally Arrived
Ellen Smith — April 21, 2018 — Lifestyle
Those looking to deviate from the traditional offerings of candy and flowers should look no further than Lush's Mother's Day Line, which boasts a collection of sweetly smelling products that are sure to satisfy any special lady in your life.
The 12-piece collection consists of all things a mom needs to pamper themselves including a message bar, two soaps, a bubble bar and three new bath bombs. 11 of the 12 items in this line are new, offering something even those familiar with the brand can get excited about. All items feature Mother's Day motifs and include names like "Madame President" "Incredible Mom" and more.
If you're struggling to select just one item, LUSH is offering two Mom-themed gift boxes.
Image Credit: Lush via Instagram @lushcosmetics
The 12-piece collection consists of all things a mom needs to pamper themselves including a message bar, two soaps, a bubble bar and three new bath bombs. 11 of the 12 items in this line are new, offering something even those familiar with the brand can get excited about. All items feature Mother's Day motifs and include names like "Madame President" "Incredible Mom" and more.
If you're struggling to select just one item, LUSH is offering two Mom-themed gift boxes.
Image Credit: Lush via Instagram @lushcosmetics
Trend Themes
1. Personalized Holiday Collection - As the trend for personalized and thoughtful holiday gifts continue, brands have an opportunity to create collections that are unique to individual recipients.
2. Eco-friendly Personal Care Products - As consumers become increasingly environmentally conscious, there is an opportunity to create eco-friendly personal care products using sustainable ingredients and packaging.
3. Experiential Product Launches - Using experiential marketing tactics to launch new product lines can create memorable experiences and build brand loyalty among customers.
Industry Implications
1. Personal Care - The personal care industry has an opportunity to use sustainable ingredients and packaging, and offer customized holiday collections for consumers.
2. Retail - Retailers can take advantage of experiential marketing to launch new product lines and create brand loyalty among customers.
3. Giftware - Giftware companies can create personalized holiday collections and eco-friendly products, to offer customers unique gift options while also being environmentally conscious.
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