Bilibili Used Over 1,500 Drones to Make a Scannable Code in the Sky
Laura McQuarrie — April 19, 2021 — Marketing
References: famouscampaigns
To mark the first anniversary of its Princess Connect! game, Bilibili flew more than 1,500 drones over Shanghai to create a QR code in the sky. The spectacle started out by having the drones perform a live RPG battle and telling the story of a brave trio that teamed up to take down an evil dragon.
The "credits" for the drone performance provided a reason for people to keep watching, as the drones flew into the formation of a giant QR code. The scannable QR code gave mobile device users the chance to be taken directly to the download page for the game.
While QR codes are commonly integrated into product packaging and promotional materials, this piqued interest from gamers and curious individuals alike.
The "credits" for the drone performance provided a reason for people to keep watching, as the drones flew into the formation of a giant QR code. The scannable QR code gave mobile device users the chance to be taken directly to the download page for the game.
While QR codes are commonly integrated into product packaging and promotional materials, this piqued interest from gamers and curious individuals alike.
Trend Themes
1. Drone Advertising - Using drones to create interactive and engaging advertisements for brands and products.
2. Aerial QR Codes - Designing QR codes in the sky using drones for unique marketing initiatives and gamification.
3. Drone Performance Art - Incorporating drones into live performances for visually stunning and interactive shows.
Industry Implications
1. Marketing and Advertising - Using drones for a new and innovative form of advertising that encourages engagement and interaction with consumers.
2. Entertainment - Integrating drones into live performances and events for captivating and cutting-edge experiences.
3. Gaming - Using drones to promote and drive engagement for video games and mobile apps with creative marketing campaigns.
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