Lundberg Family Farms x Fly By Jing Created a Spicy, Crunchy Side
Laura McQuarrie — November 25, 2024 — Lifestyle
Lundberg Family Farms x Fly By Jing Chili Crisp Rice infuses a simple mealtime staple with the tingly, spicy, savory and crunchy qualities of chili crisp prepared with authentic Sichuan ingredients. The Regenerative Organic Certified Jasmine rice is not only packed with flavor but also exceptionally easy to prepare since the pouch needs just 90 seconds in the microwave. Thanks to its certification, this regenerative rice plays a part in preserving habitats, restoring land and supporting farmers, their families and local communities in Thailand.
As part of this collaboration, the gluten-free, Non-GMO Project Verified and Fair Trade Certified premium rice can be enjoyed on its own, or bundled with other offerings from Fly By Jing, like Zhong Sauce or Chengdu Crunch.
As part of this collaboration, the gluten-free, Non-GMO Project Verified and Fair Trade Certified premium rice can be enjoyed on its own, or bundled with other offerings from Fly By Jing, like Zhong Sauce or Chengdu Crunch.
Trend Themes
1. Regenerative Organic Foods - Regenerative organic food products are gaining prominence for their capability to preserve habitats, restore land, and support local communities.
2. Ready-to-eat Meals - The demand for convenient, microwaveable meal options is surging, providing flavorful dishes in under two minutes.
3. Cultural Flavor Infusions - Traditional Sichuan ingredients are becoming popular as a way to add authentic, spicy flavors to everyday dishes.
Industry Implications
1. Organic Food Production - Organic food production is becoming more focused on sustainability and ethical practices such as fair trade and non-GMO verification.
2. Convenience Food Market - The convenience food market is expanding rapidly with an emphasis on high-quality and culturally rich meal options.
3. Global Flavor Integration - Integrating global flavors, particularly from Asia, is a growing trend in the food industry to cater to diverse palates.
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