This Beer Labeling is Offered in Limited Edition Bottles
Mishal Omar — October 10, 2016 — Lifestyle
References: whatcamenext & packagingoftheworld
This lunar beer branding reveals the beers' flavors through the various phases of the moon that are revealed on each individual bottle.
The collection was released by the 'Apollo Freedom Brewery' and designed by the creative agency 'What Came Next.' The more light being reflected off of the moon in the beer's labeling, the lighter the beer's flavors are. The beers range from a 'Midday Pale Ale' to a 'Midnight Ale,' all of which reveal various phases of the moon. The bottles and the rest of the labeling is black, ensuring that the moon phases are the central image that the eye is drawn to.
This lunar beer branding finds a unique method of capturing the attention of consumers who enjoy beer.
The collection was released by the 'Apollo Freedom Brewery' and designed by the creative agency 'What Came Next.' The more light being reflected off of the moon in the beer's labeling, the lighter the beer's flavors are. The beers range from a 'Midday Pale Ale' to a 'Midnight Ale,' all of which reveal various phases of the moon. The bottles and the rest of the labeling is black, ensuring that the moon phases are the central image that the eye is drawn to.
This lunar beer branding finds a unique method of capturing the attention of consumers who enjoy beer.
Trend Themes
1. Lunar Beer Branding - Using lunar phases on beer labels to indicate flavor intensity.
2. Limited Edition Bottles - Offering beer in collectible bottles with unique lunar designs.
3. Visual Storytelling - Using moon images to tell a story and engage consumers.
Industry Implications
1. Craft Beer - Craft breweries can explore creative labeling methods to differentiate their products.
2. Packaging Design - Design agencies have opportunities to create unique label designs for beverage brands.
3. Consumer Goods - Brands in the consumer goods industry can incorporate visual storytelling to enhance product appeal.
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