Lumen Bigott's Social Media Shoes Bring Your Laptop Love to the Streets
Amelia Roblin — January 23, 2012 — Pop Culture
So long as you own a smartphone, you don't need to leave your online life at home. Nevertheless, for those wishing to publicly broadcast their enthusiasm for social networking to the physical world, wearing Lumen Bigott's Social Media Shoes is the first step.
These are six different designs for the beloved Keds brand of sneakers. Of course, instead of being stitched from monochromatic material, the creative has introduced new patterns, graphics and an increased color palette to make kicks which mimic website logos.
The red, blue, yellow and green Google gamma has inspired an iconic pair of search engine sneakers. Facebook and Twitter shoes sport fitting shades of blue and symbols easily recognized by avid users. Lumen Bigott's Social Media Shoes also include a pair of Wikipedia kicks, Flickr footwear and YouTube lace-ups.
These are six different designs for the beloved Keds brand of sneakers. Of course, instead of being stitched from monochromatic material, the creative has introduced new patterns, graphics and an increased color palette to make kicks which mimic website logos.
The red, blue, yellow and green Google gamma has inspired an iconic pair of search engine sneakers. Facebook and Twitter shoes sport fitting shades of blue and symbols easily recognized by avid users. Lumen Bigott's Social Media Shoes also include a pair of Wikipedia kicks, Flickr footwear and YouTube lace-ups.
Trend Themes
1. Branded Footwear - Opportunity for brands to create sneakers inspired by their logos or visual identity, appealing to fans and promoting brand recognition.
2. Online Identity Expression - Increasing demand for products that allow individuals to express their online presence and affiliations in the physical world.
3. Niche Fashion Accessories - Rise of unique and specialized fashion accessories that cater to specific interests and online communities.
Industry Implications
1. Fashion Retail - Potential for retailers to collaborate with online platforms or social media networks to create innovative fashion products.
2. Technology - Opportunity for technology companies to develop wearable devices that integrate online identities and social media experiences.
3. Marketing and Advertising - Use of branded merchandise as a promotional tool to engage with target audiences and increase brand visibility.
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