Now Cow's 'Fluffbutter' is an Indulgently Flavored Non-Dairy Spread
Laura McQuarrie — May 4, 2018 — Lifestyle
References: nocow
No Cow Fluffbutter is a non-dairy, high-protein, low-sugar spread that is like an upleveled version of nut butter.
While there are many sugar-laden nut spreads on the market, No Cow's Fluffbutter sets itself apart as a better-for-you option that's no less indulgent but only contains a single gram of sugar per serving. Some of the decadent dessert-inspired flavors that No Cow offers includes Chocolate S'Mores Peanut, Salted Caramel Sundae Peanut, as well as Brownie Batter Almond and Vanilla Maple Frosting Almond. The gluten-free, soy-free and non-GMO products get their protein-enhanced nut butter bases from a blend of brown rice protein and pea protein, which serves as a nourishing alternative to whey.
No Cow also offers bars and individually packaged cookies with the same low-sugar, protein-rich approach to snacking.
While there are many sugar-laden nut spreads on the market, No Cow's Fluffbutter sets itself apart as a better-for-you option that's no less indulgent but only contains a single gram of sugar per serving. Some of the decadent dessert-inspired flavors that No Cow offers includes Chocolate S'Mores Peanut, Salted Caramel Sundae Peanut, as well as Brownie Batter Almond and Vanilla Maple Frosting Almond. The gluten-free, soy-free and non-GMO products get their protein-enhanced nut butter bases from a blend of brown rice protein and pea protein, which serves as a nourishing alternative to whey.
No Cow also offers bars and individually packaged cookies with the same low-sugar, protein-rich approach to snacking.
Trend Themes
1. Low-sugar Nut Spreads - Developing low-sugar nut spreads can be a disruptive innovation opportunity in the nut butter market.
2. Non-dairy Protein Spreads - Creating non-dairy, protein-enhanced spreads with unique flavors can attract health-conscious consumers who need a snack on-the-go.
3. Protein-enhanced Snacks - Developing snacks that offer a high protein content with low sugar can be a major disruptive innovation opportunity in the health food market.
Industry Implications
1. Health Food Industry - The health food industry can expand its portfolio of protein-rich, low-sugar snacks with innovative flavor combinations to attract more customers and improve sales.
2. Plant-based Food Industry - Plant-based food businesses can create non-dairy spreads with various proteins and flavors that appeal to vegan and health-conscious consumers.
3. Nut Butter Industry - The nut butter industry can reformulate its products to reduce sugar and incorporate alternative protein sources to offer healthy, indulgent spreads with innovative flavors.
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