Loveland Aleworks' Branding is Inspired by the Town's Railroad History
Meghan Young — January 31, 2015 — Lifestyle
References: lovelandaleworks & manualcreative
Craft beer is quickly growing a vast fan base and Loveland Aleworks, an independent microbrewery and tasting room based in Loveland, Colorado, is looking to entice even more people through a clean identity that touches on the town's rich railroad history. The branding spans across signage, coasters and cups to bring a cohesive presence to Loveland Aleworks.
Designed by Manuel Studio, the branding of Loveland Aleworks also extends to a series of menu boards that focuses on one of the central factors of the overall identity: a custom-designed display typeface we created in two styles. The designers write, "A key focus of our design strategy was to marry the old with new, and bring style into the brewery tasting room experience. We designed the interior to retain existing elements of the building, but offset it with a clean, contemporary feel."
Designed by Manuel Studio, the branding of Loveland Aleworks also extends to a series of menu boards that focuses on one of the central factors of the overall identity: a custom-designed display typeface we created in two styles. The designers write, "A key focus of our design strategy was to marry the old with new, and bring style into the brewery tasting room experience. We designed the interior to retain existing elements of the building, but offset it with a clean, contemporary feel."
Trend Themes
1. Craft Brewery Branding - Designing unique branding elements that incorporate local history can help craft breweries stand out in a competitive industry.
2. Custom Menu Board Design - Creating custom display typefaces and menu boards helps craft breweries create memorable in-person experiences for customers.
3. Combining Old and New Design Elements - Bringing together elements of the past with contemporary design can create a unique and cohesive branding experience for customers.
Industry Implications
1. Craft Beer - Craft breweries can benefit from unique or custom branding and design elements to help differentiate themselves in a rapidly growing industry.
2. Graphic Design - As more companies turn to unique branding and design, the graphic design industry could see an increase in demand for custom display typefaces and other unique design elements.
3. Interior Design - As companies look to create unique and memorable in-person experiences, the interior design industry could see increased demand for combining old and new design elements in creative ways.
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