These Women's Accessories Use Recyclable 'Mirum' Material
Rahul Kalvapalle — February 3, 2023 — Fashion
References: anitadongre & vegconomist
The House of Anita Dongre, a celebrated Indian fashion house, has launched a women's accessory collection that exclusively makes use of Mirum, a leather alternative that is completely bio-based and totally free of plastics.
This ethical accessory collection includes four different varieties of handbags and two types of belts. In addition to boasting elegant designs that will be appreciate by style connoisseurs, each and every one of these pieces uses Mirum as opposed to plastic-based leather alternatives, which throw up a number of sustainability concerns even if they don't use animal products.
In addition to contributing to more ethical fashion through its use of Mirum, the House of Anita Dongre is also set to contribute five percent of proceeds of sales from the collection to the India Animal Fund. Dongre herself says the collection represents a dream come true, and was created 'for women who wear their values on their sleeve.'
Image Credit: House of Anita Dongre
This ethical accessory collection includes four different varieties of handbags and two types of belts. In addition to boasting elegant designs that will be appreciate by style connoisseurs, each and every one of these pieces uses Mirum as opposed to plastic-based leather alternatives, which throw up a number of sustainability concerns even if they don't use animal products.
In addition to contributing to more ethical fashion through its use of Mirum, the House of Anita Dongre is also set to contribute five percent of proceeds of sales from the collection to the India Animal Fund. Dongre herself says the collection represents a dream come true, and was created 'for women who wear their values on their sleeve.'
Image Credit: House of Anita Dongre
Trend Themes
1. Eco-friendly Accessories - The rise of eco-friendly accessories made from sustainable and recyclable materials such as Mirum presents a disruptive innovation opportunity for the fashion industry to reduce plastic waste.
2. Vegan Leather Alternatives - The increasing popularity of vegan leather alternatives such as Mirum presents a disruptive innovation opportunity for the leather industry to address sustainability concerns around animal agriculture and to cater to the growing demand for ethical fashion.
3. Conscious Consumerism - The increasing demand for sustainable and ethical fashion, as demonstrated by the success of the House of Anita Dongre's collection that uses only Mirum as a leather alternative, presents a disruptive innovation opportunity for businesses to cater to consumers who prioritize values-driven purchases.
Industry Implications
1. Fashion - The fashion industry has the potential to disrupt traditional leather production by investing in vegan leather alternatives such as Mirum to reduce their carbon footprint and appeal to conscious consumers.
2. Sustainable Manufacturing - The rise of eco-friendly materials such as Mirum presents a disruptive innovation opportunity for the manufacturing industry to reduce their environmental impact and cater to the growing demand for sustainable and ethical products.
3. Animal Agriculture - The increasing popularity of vegan leather alternatives such as Mirum presents a disruptive innovation opportunity for the animal agriculture industry to diversify their revenue streams and address sustainability concerns around leather production.
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