The Love Card from Shen Ming Makes Sightless Grocery Shopping Easier
Michael Hines — March 10, 2011 — Lifestyle
References: yankodesign
Designer Shen Ming is attempting to change the way the blind shop for groceries with the Love Card. This misleadingly named device is designed to read aloud the names and prices of food in the store.
The Love Card reads RFID tags to tell blind shoppers the name and price of their item. The Love Card seems like a great concept, but it has a few hurdles to overcome. Food in grocery stores are currently not equipped with RFID tags. This could change over time, but it doesn't seem likely as the grocery stores with the least amount of overhead are the ones that make the most money. In addition to the speaker system, I would also like to see the Love Card communicate items and prices via braille as grocery stores can be incredible noisy during certain times of the day.
The Love Card reads RFID tags to tell blind shoppers the name and price of their item. The Love Card seems like a great concept, but it has a few hurdles to overcome. Food in grocery stores are currently not equipped with RFID tags. This could change over time, but it doesn't seem likely as the grocery stores with the least amount of overhead are the ones that make the most money. In addition to the speaker system, I would also like to see the Love Card communicate items and prices via braille as grocery stores can be incredible noisy during certain times of the day.
Trend Themes
1. RFID Technology in Grocery Stores - Opportunity for grocery stores to implement RFID tags for efficient and accessible shopping experiences for the blind.
2. Audio-visual Communication Devices - Development of communication devices like the Love Card that use both audio and braille to cater to different needs of blind shoppers.
3. Inclusive Retail Solutions - Growing demand for innovative solutions that make grocery shopping more accessible for people with disabilities like blind individuals.
Industry Implications
1. Grocery Retail - Opportunity for grocery stores to adopt inclusive technologies that enhance the shopping experience for all customers, including the blind.
2. Assistive Technology - Increasing need for assistive devices and technologies in the retail sector to cater to the diverse needs of individuals with disabilities.
3. Tech and Accessibility - Intersection of technology and accessibility becoming a significant focus in industries like retail, as businesses strive to create more inclusive experiences for all customers.
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