Nick Sisombath Launches a New York City Pop-Up Location
Nick Sisombath's sneaker imprint Collegium introduces an upcoming pop-up that highlights a brand new sneaker model. The shoe comes in the form of the Pillar silhouette that boasts the name Pillar Alpha. It is detailed with white, olive green, and grey details complete with crackled looks.
Sisombath speaks about the pop-up location, stating that “The shop will have exclusive merchandise, a small exhibit breaking down the exclusive merchandise, giveaways, drinks, and fun! One super crazy fun fact is that, for me, I always said if I do something in NYC I want to be in the same area as the greats like KITH, Bape, Supreme, ALD, and the rest of the designer couture world. We’re going to do our first solo pop-up right in the middle of it all.” The pop-up is set to run from October 8th to October 9th.
Image Credit: Collegium
Sisombath speaks about the pop-up location, stating that “The shop will have exclusive merchandise, a small exhibit breaking down the exclusive merchandise, giveaways, drinks, and fun! One super crazy fun fact is that, for me, I always said if I do something in NYC I want to be in the same area as the greats like KITH, Bape, Supreme, ALD, and the rest of the designer couture world. We’re going to do our first solo pop-up right in the middle of it all.” The pop-up is set to run from October 8th to October 9th.
Image Credit: Collegium
Trend Themes
1. Crackled Leather Sneakers - The trend of using crackled leather material for sneakers is on the rise in the fashion industry.
2. Pop-up Shops - The trend of using pop-up shops to launch new products, build brand awareness and create unique shopping experiences is growing in the retail industry.
3. Exclusive Merchandise - The trend of offering exclusive merchandise in pop-up shops is becoming increasingly popular in the fashion industry as a way to increase demand and drive sales.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of using crackled leather for sneakers to introduce new product lines and appeal to younger consumers.
2. Retail - The retail industry can utilize pop-up shops to create more intimate connections with customers, build buzz around unique products and increase brand recognition.
3. Marketing - The marketing industry can leverage pop-up shops to create targeted campaigns and experiential marketing strategies that build brand awareness and drive sales.
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