This Lotte Fit's Chewing Gum Ad Stars a Giant Cat
Rahul Kalvapalle — September 17, 2014 — Marketing
References: lotte.co.jp & ibtimes
This Lotte Fit's chewing gum is one of the most bizarre and random ads on Japanese television, which really is saying something.
The ad shows a disgruntled man catching the morning subway on his way to work. This is a common sight in Japan, where the journey to work can be painfully long and arduous. The ad aims to show that chewing gum can make the commute a more pleasant experience.
When the protagonist chews a piece of gun, a massive cat appears and picks the man up. While the man is understandably shocked at first, he then begins to enjoy the experience of being carried around the city by a massive cat.
The cat then disappears after 50 minutes -- the exact duration of the Lotte Fit's chewing gum's effect.
The ad shows a disgruntled man catching the morning subway on his way to work. This is a common sight in Japan, where the journey to work can be painfully long and arduous. The ad aims to show that chewing gum can make the commute a more pleasant experience.
When the protagonist chews a piece of gun, a massive cat appears and picks the man up. While the man is understandably shocked at first, he then begins to enjoy the experience of being carried around the city by a massive cat.
The cat then disappears after 50 minutes -- the exact duration of the Lotte Fit's chewing gum's effect.
Trend Themes
1. Bizarre Chewing Gum Ads - Opportunity for unconventional and attention-grabbing advertising strategies.
2. Random Japanese Television Ads - Potential for creating unexpected and memorable commercials to captivate viewers.
3. Enhancing Commute Experience - Potential to explore products or services that can make daily commutes more enjoyable and less stressful.
Industry Implications
1. Advertising - Disruptive innovation opportunities for advertising agencies to create unique and entertaining campaigns.
2. Television - Opportunity for broadcasters to experiment with unconventional advertising formats and engage their audience.
3. Commuter Goods - Potential for companies to develop products specifically designed to enhance the daily commute experience.
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